An Analysis of Maverick Lodging Abstract Maverick Lodging is a hotel management company that manages the day-to-day operations of third party franchisees of the Marriott Corporation. The company has recently implemented a balanced scorecard in an effort to align company strategy‚ structure‚ performance measurements‚ and incentives. The organization strategy involves growth in revenue and customer base with the use of differentiation. Issues with the current scorecard and its measures have
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2014 SUBJECT: MAVERICK LODGING CASE Year 1999 Analysis In 1999‚ the Maverick Lodging company implements balanced scorecard to establish a measurement system and control the hotel level management. The balanced scorecard has several attributes‚ such as tracking financial performance‚ tracking nonfinancial measures and communicating franchisees and owners objectives of growth. For financial performance‚ according to Exhibit 7‚ the Maverick Courtyard has 3.77% growth rate‚ Maverick Fairfield Inn
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Maverick Lodging Case Study Notes * 1/2000: VP of Asset Management (Cindy Baum) was reviewing the 1999 balanced scorecard results for Maverick Lodging; she had developed & implemented the balanced scorecard throughout 1998 * 1999: first full year of results using the balanced scorecard approach * Designing a balanced scorecard had been a considerable challenge because of the complicated nature of the hotel industry * Maverick Lodging: managed hotels on behalf of 3rd party
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Balanced scorecard The notion of the Balanced Scorecard was developed by Robert Kaplan and David Norton in 1992 which has already widely used by many companies in the world (Helen Atkinson‚ 2006). The balanced scorecard not only focuses on the financial information but also nonfinancial information. However‚ with the rapid development the value of intangible assets such as intelligence becomes more important. Because the traditional management performance system always focuses on financial aspect
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A Balanced Scorecard is‚ “A set of four measures directly linked to a company’s strategy: financial performance‚ customer knowledge‚ internal business processes‚ and learning and growth” (Pearce & Robinson‚ 2009‚ p. 202). 123 See M3e Free Bail bonds need to develop a balanced scorecard to assist in defining the company’s mission‚ values‚ vision‚ and SWOTT analysis. Perspectives A balanced scorecard suggests the company collect data and analyze the perspectives view of the organization learning and
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measurement system that encompasses all aspects of an organization. Since inventing in 1990s‚ Balanced Scorecard was received a wide range of use and promotion in the global business community‚ including profit and non-profit organizations. The article proposes the application the Balance Scorecard in higher education to improve quality in universities. II/ Literature Review 1. The Balanced Scorecard The Balanced Scorecard (BSC) is a system of measurement which was first introduced by Robert S. Kaplan and
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GE Turbines and Balanced Scorecard BUS/475 GE Turbines and Balanced Scorecard A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision‚ mission and the SWOTT Analysis. A balanced scorecard is‚ “A set of measures that are directly linked to a company’s strategy: financial performance‚ customer knowledge‚ internal business processes‚ and learning and growth” (Pearce & Robinson‚ 2013‚
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change the department sight for a group of architecture from four aspect performance index to assess the performance of the department. So‚ the perfect performance management system of Balanced Scorecard (BSC) is work out by the Robert Kaplan & David Norton in 1992. 2.0 Balanced Scorecard Defined A Balanced Scorecard is a performance management tool used by executives and managers to manage the execution of organizational
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I. What is Balanced Scorecard (BSC)? a. Its purpose is to implement balanced management system to strategically align business practice and goals to gain competitive advantage. II. Why is it important? b. It more effectively positions HR to assume a role at the executive table as a source of collected data and analytics‚ and manager of tangible and intangible assets—synergy of business outcomes that are difficult to imitate‚ (Fottler‚ 2006). c. It also supports talentship
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ACC2221 Advanced Management Accounting Coursework CIMA defines strategic management accounting as : ‘A form of management accounting in which emphasis is placed on information which relates to factors external to the firm as well as non-financial information …’ (Drury 7th Edition page 570) Strategic management accounting thus looks beyond cost measurement to focusing on ways to achieve cost reduction and hence strategic advantage for organisations. Many such techniques are outward looking
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