------------------------------------------------- The Case of Disney and Marvel ------------------------------------------------- Marvel Entertainment is a company which owes much of its success to its wildly popular comic book characters such as Iron Man‚ Spiderman and X-Men (along with close to 5‚000 other characters in its arsenal). The company uses these characters in licensing through toys‚ video games and clothing‚ comic book publishing and film production operations to generate revenue
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1. What are the primary characteristics of a Chapter 7 bankruptcy? The primary characteristics of a Chapter 7 bankruptcy are permanent discharge of unsecured debts‚ which means that as long as there are no properties attached to the debts‚ all debts will be wiped out. Automatic stay orders a protection from the court that will stop all creditors from contacting you. They are prohibited from all harassing threats‚ lawsuits‚ phone calls‚ judgments‚ repossessions‚ and garnishments. Keep exempt
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Bankruptcy Fraud What is Bankruptcy? Bankruptcy is a way for individuals or businesses to satisfy debts. There are four types of bankruptcy. There is Chapter 7 which is a complete liquidation for individuals. Chapter 7 bankruptcy liquidates assets that are not exempt and uses the proceeds to pay creditors. In this bankruptcy creditors may be paid in full or a percentage based on the assets that were available. There is Chapter 11 which is for a business. Chapter 11 allows a business to reorganize
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Case Study: Marvel What does Marvel’s current Success look like? Marvel’s current success is largely thanks to a three-pronged approach. It utilizes its characters fame to promote revenue in comic book publishing‚ toys‚ and licensing. After successfully navigating a near collapse‚ the company has re-invented itself by truly focusing on its library of characters. By redeveloping its products – like focusing on quality of publishing‚ modernizing for younger generations‚ changing structure to four
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Herrera Marketing Management Spring 2013 Case #1 – The ‘Comic’ Book is Always Better Marvel Comic Books – Printed Edition Strengths | Weaknesses | Strong Brand Equity Strong Financial PositionCore UsersLeadership | Distribution PointsFocus on Digital Growth | Opportunities | Threats | Foreign MarketsPromotion PointPlacement Opportunities | Digital Comic Books Competing Media | Strengths. a. Strong Brand Equity – Marvel Comics has strong name recognition in the United
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Case studies Spring 2011 (60 points) Each illness is caused by a bacterium (NOT viral) Choose one of the three cases and complete the assignment by following the guidelines. Write a typed‚ well constructed (complete sentences‚ proper grammar) report of not more than three double spaced pages (4 points). Devote at least one paragraph to answering each of the 6 questions. (8 points each) Include a reference section with at least 4 citations including at least one published reference. Use
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Case Reading: Marvel Enterprises‚ Inc. 1. In your view‚ what strategic direction should Marvel Enterprises’ Vice Chairman Peter Cuneo and his colleagues pursue? Why? How? • I believe the company should focus on developing their lesser-known characters and making them known to their audiences. Granted they now have the resources to expand beyond the current business model to take on more capital-intensive activities‚ their efforts may be in vein if they don’t have well-developed characters
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genre. This makes diversifying more difficult. • Marvel competes not only with DC Comics but also with other types of films (such as action‚ suspense‚ thriller‚ horror‚ sci-fi‚ etc.). When people go to the movies for entertainment‚ they don’t typically just go to watch comic book hero movies. Therefore‚ Marvel faces competition from a wide range of genres (and production companies like Paramount that produce different genres of movies). • Marvel can turn each comic book character into its own brand
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Disney’s acquisition of Marvel and while there are some potential constraints both to the individual companies and their union‚ the synergy of combining the world’s largest media conglomerate and the number one comic book in the nation outweighs theses constraints and will strengthen Disney’s overall competitive advantage. This union will allow Disney to both horizontally and vertically integrate itself‚ expand geographically and diversify who it appeals to as an audience. Marvel is the number one comic
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Marvel Enterprises‚ Inc. (b) Why was Marvel’s turnaround so successful? Would you characterize that success as a fluke? Or do you view it as sustainable? Why? How? Marvel’s success is definitely not a fluke and its business model is very sustainable. Because Marvel’s new strategy chose to monetize the content library via licensing characters for use with media products. In an era during which mass media is so important in people’s life‚ only one media tool - publishing is not strong enough
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