------------------------------------------------- Top of Form Low-cost carriers: growth expectations After a decade of rapid development‚ low-cost carriers in mature markets are now having to expand their horizons‚ both demographically and by geography‚ to keep their foot on the accelerator Financial results for low-cost carriers over the past 12 months show the sector underlining its continued profitability credentials. After coming out of the 2009 meltdown relatively unscathed compared with
Premium Low-cost carrier Airline Southwest Airlines
Futures The impact of low cost carrier on the future of pricing and revenue management Received (in revised form): 12th November 2011 Dieter Westermann Qatar Airways‚ Qatar Airways Tower 2‚ Doha‚ State of Qatar Dieter Westermann holds the position of Senior Vice President RM Strategy and Solutions at Qatar Airways‚ the national carrier of the State of Qatar. He has more than 20 years of experience in revenue management business processes and systems‚ as well as in the area of pricing‚ reservations
Premium Airline Marketing Low-cost carrier
Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
Premium Tony Fernandes Low-cost carrier
Multimedia University BRM8014 Advanced Marketing Case Writing The Low Cost Carrier Model - Air Arabia Student Name: Abdelbaset Queiri Student ID: 1111800065 1. Introduction Amidst the global crisis in the airline industry‚ figures from the International Air Transport Association (IATA) report that actual passenger traffic worldwide has increased 5.9% from the previous year for the period Jan-Sep 2006. Alarmingly‚ the Middle East has shown the strongest
Premium Airline Low-cost carrier Southwest Airlines
Today’s aviation environment is much different then the one we had almost 30 years ago. Our old environment was highly regulated in terms of how the airlines operated economically. Before the Airline Deregulation Act of 1978 the CAB (Civil Aeronautics Board)‚ now the FAA (Federal Aviation Administration)‚ regulated all domestic air transport as a public utility‚ setting fares‚ routes‚ and schedules. The CAB was the driving force behind the entire airline industry. If an airline wanted to start
Premium Airline Southwest Airlines Low-cost carrier
full service carrier until the low cost carrier‚ no one can avoided the competition‚ it’s about competing or die. Low Cost Carrier in airline industry begin more famous start since 36 year ago by southwest airline‚ which now is the third largest airline in the world. AirAsia from Malaysia that start their operation in 1996 and transform their carrier into Low Cost carrier in 2001 after bought by Tony Fernandes. Not just AirAsia also Tiger Air from Singapore come with their Low Cost Carrier‚ and also
Premium Low-cost carrier Airline Southwest Airlines
flying‚ according the Air Transport Association. The American airline industry lost $1.5 billion in the first three months of the year 2008. For those low-cost carriers‚ they introduce stealth increases to airfares by adding ancillary charges for services such as checking baggage or airport check-in. On the other hand‚ legacy carriers with full-service promised choose to add “fuel surcharges” to tickets instead. However‚ both tactics have a natural limit and airlines will have to consider other
Premium Airline Delta Air Lines Low-cost carrier
Table of Contents Introduction 1 Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging
Premium Low-cost carrier Airline Marketing
lasting a full 12 months in the industry and established low cost carrier company Kulula.com’s parent company Comair slipping into the red for the year ended December 2011 (Comair declares six-month loss amid rising costs‚ (n.d)). I will be discussing the macro-environmental forces that are affecting the domestic airline industry‚ with a focus on the South African industry. I will also analyse consumer behaviour in the low cost carrier market and the airline industry in general‚ by finding out what
Premium Low-cost carrier Airline Southwest Airlines
The product comparison between Network Carriers and Low Cost Carriers and forecasting the future market trends and global competition in airline industry The deregulation in United Stated (US) since 1978 caused the emergence of new airline business models which are dynamic and competitive. The negotiation is less restrictive air services agreements contributed the explosion of new entrants with innovative business models entering the market. This phenomenon spread to Europe called
Premium Airline Low-cost carrier Ryanair