TEACHING NOTES Marks & Spencer Nardine Collier and Gerry Johnson 1. Introduction This case study is about why one of the world’s most famous retails‚ Marks & Spencer‚ ran into trouble at the end of the 1990s and how it attempted to manage a programme of change to overcome those problems. It is therefore useful to explore issues concerned with organisational culture‚ strategic drift‚ strategic choice and the management of change. The case covers both the history of Marks & Spencer throughout the
Premium Strategic management Marketing Target
Analysis of Marks and Spencer of the turbulent background and market failings of the company in the 1990’s in comparison with today’s current successful marketing strategies‚ tactics and new direction of “Marks and Spencer”. International Fashion Marketing Cara Hitchener 799200 Word Count: 2‚685 Contents Introduction 2 Marks and Spencer Fashion Market
Premium Management Strategic management Marketing
Marks and Spencer Ltd Company Overview + Status * M&S had grown to be the largest and most profitable retail organization in the UK. * products: selective range of textiles‚ housewares‚ footwear‚ and food items aimed at rapid turn-over under private St. Michael label. * Textile: women/men/children’s clothing; 48% of sales; 55% of profits * Food: produce‚ meat‚ prepared foods‚ French wines; 40% of sales; 55% of profits * Others: floor coverings‚ footwear‚ etc…
Premium Profit United Kingdom Profit margin
1 2 3 4 5 6 7 8 9 10 11 CS1208 The Association of Business Executives Advanced Diploma 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 INTERNATIONAL BUSINESS CASE STUDY Marks & Spencer plc afternoon 2 December 2008 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answerbook supplied by the examination centre will be marked. CS1208
Premium Franchising Governance Balance sheet
1. Introduction 1.1 Company overview Marks and Spencer‚ also known as M&S‚ is a major British retailer. It currently specializes in selling of apparel and luxury food items. M&S was founded in 1884 by Michael Marks and Spencer Leeds. The establishment started out as market stalls throughout England. In the beginning‚ M&S built its reputation on the policy of only selling British made merchandise and using British suppliers and M&S’s emphasis became on quality and getting value for your money
Premium Strategic management Marketing Customer service
Now there is no doubt. Marks & Spencer‚ purveyor of 10% of the nation’s clothing and specialist in foodie treats‚ is hurting. After two years of growth‚ the food and fashion giant has been stopped in its tracks by a grim combination of economic factors‚ ranging from bad mortgages in the US to rising petrol prices and the mountainous personal debts of British shoppers. City experts had expected M&S‚ reinvigorated over the past three years by the newly knighted Sir Stuart Rose‚ to turn in decent sales
Premium Debt Economics Mortgage
Performance 4. Social and environmental policy 5. Plan A 6. Marketing 7. A New Store Format 8. Products 9. Technology 10. Head Office Locations 11. Stores 12. Store Formats 13. Senior Management 14. References 1. Introduction Marks & Spencer (M&S) is a major British retailer‚ with over 840 stores in more than 30 countries around the world‚ over 600 domestic and 285 international.[1][2] It is the largest clothing retailer in the United Kingdom‚ as well as being a food retailer‚ and
Premium
BUSINESS STRATEGIES FOR MARKS AND SPENCER It is the world of huge competition where business needs to survive and exist. Actually Marks & Spencer lies within top 10. It is UK’s premier clothing‚ food‚ financial services retailer having the position of top 6. In recent years‚ retailers have been confronted with intense competition from their counterparts and‚ a few of them have somehow lost momentum. Marks & Spencer’s market share has dropped in 2004 to 11%‚ from 0.2% (Annual Report 2004). Mostly
Premium Strategic management
Introduction Marks and Spencer is one of the most prominent companies in UK in which they are well known for their greatness and quality. With years of experience in this field‚ they have had their share of struggles in both their internal and external environments. Since the 1980’s‚ it has been loyal to its strict traditions involving its processes and trading traditions which has been a benefit for them for a long time. At present Marks and Spencer stands out as one of the most recognizable names
Premium Strategic management
Introduction Per Una believe they “deliver high quality style for the modern woman.” This objective drives the company resulting in a turnover of more than £423.5 million in 2006/2007. Per Una was detrimental to the revival of Marks and Spencer and it accounted for one quarter of their total women’s wear sales last year. Born from George Davis in 2001‚ the label tries to replicate the Italian catwalk trends through “safe fashion” that is “trendy and stylish.” With this in mind is Per Una achieving
Premium Fashion design Marketing Strategic management