Strategic Marketing (UGB335) Marketing Strategy Thomas Cook Word count - 3866 Turnitin – 5% Executive Summary This report gives information on the holiday industries background as well as the background history of Thomas Cook. In addition to this it identifies the key trends in the industry over the past few years‚ giving examples of destinations people were expected to visit and well as other trends such as the introduction and increase in the use of the internet. It then
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INTERNSHIP REPORT AT THOMAS COOK BANGALORE Submitted in partial fulfillment of the requirement for the Degree of MASTER OF BUSINESS ADMINISTRATION Submitted By aswin c u Senior Manager DECLARATION I‚ Sruthy.S hereby declare that the Internship report entitled‚ ‘INTERNSHIP REPORT AT THOMAS COOK BANGALORE’ submitted by me for the award of Master of Business Administration
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Thomas cook India Limited Website: www.thomascook.in Website Home Page: We can also show the screen shots for various web pages like online payments‚contact details……etc. Company Profile: Thomas Cook (India) Limited (TCIL) is an integrated travel and travel related financial services company offering a range of services that include foreign exchange‚ corporate travel‚ Manipal Institute of Computer Education (MICE)‚ leisure travel and insurance‚ Visa & Passport Services and Call Centre
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Information History Thomas Cook is the world’s best-known name in travel. • Thomas Cook started organising leisure trips in the summer of 1841 when its founder‚ who gave his name to the company‚ organised a successful one-day rail excursion at a shilling a head from Leicester to Loughborough. • During the next three summers Mr Cook arranged a succession of trips‚ taking passengers on trips to the midland towns of Leicester‚ Nottingham‚ Derby and Birmingham. Four years later‚ he organised
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Thomas Cook Thomas Cook‚ one of the market leaders in the UK travel sector has reported that the company’s performance remains disappointing. Also‚ the company announced 2‚800 jobs loss and may reach 15% of company’s staff due to the merger with MyTravel which will result in cost savings of £2.8bn and it is thought to achieve over £94.8m predicted in the merger. The firm also assured that it will support many affected employees and will offer redeployment within the company. As the holiday
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PEST Analysis of Thomas Cook PEST Analysis is mainly used to scan the environment. PEST refers to political‚ economical‚ social and technological factors. Thus Pest is used to analyses and scans the general environment surrounding Thomas cook. It is through PEST that the company will be able to detect as well as monitor the weak signals in order to recognize the fractures which shape the environment. Political Factors The UK travel and tourism industry has faced immense pressure from the government
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Issue of Shares at a Premium It is quite common for the shares of financially strong and well-managed companies to be issued at a premium‚ i.e. at an amount more than the nominal or par value of shares. Thus‚ when a share of the nominal value of Rs. 100 is issued at Rs. 105‚ it is said to have been issued at a premium of 5 percent. When the issue of shares is at a premium‚ the amount of share premium may technically be called at any stage of the issue of shares. However‚ premium is generally
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Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser sales than BMW‚ Mercedez‚ etc (SIAM). Lack of consumer
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founded by Thomas Cook‚ a cabinet-maker‚ in 1841 to carry temperance supporters by railway between the cities of Leicester‚ Nottingham‚ Derby and Birmingham.[6] In 1851‚ the founder arranged transport to the Great Exhibition of 1851.[6] He organised his first tours to Europe in 1855 and to the United States in 1865.[6] In 1865‚ the founder’s son John Mason Cook began working for the company full time. In 1871‚ he became a partner‚ and the name of the company was changed to Thomas Cook and Son.[7]
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History of the Thomas Cook Group 4 Structure of the organization 5 Management positions 5 Organization & Environment 6 Mission and vision 6 Influences of Stakeholders and environmental factors 6 Products and services offered by Thomas Cook Group 7 Conclusion 7 References List: 8 Introduction In this report seven topics about Thomas Cook Group PLC. Will be discussed as displayed in the following: Organization and management: * Legal form of the Thomas Cook Group *
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