of products from manufacturers to customers | | 2 | Sales force Organogram | | Executive Summary LG Electronics India Pvt. Ltd.‚ a wholly owned subsidiary of LG Electronics‚ South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics‚ home appliances‚ IT hardware and mobile communications space. In India for a decade‚ LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry with fastest ever
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LG Watch Phone Table of Contents Executive Summary3 The Canadian Market Launch4 Analysis5 External Influences5 Internal Competences and Deficiencies6-7 The Young‚ Affluent Professional7 Decision Criteria8 An Integrated Marketing Campaign9 Marketing Strategy9 Marketing Mix11 Product11 Distribution Channels12 Pricing Strategy12 Promotional Strategy13 Expected Results15 Appendix17 Works Cited21 Executive Summary The consumer electronics industry is associated with
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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The Importance of Hand Washing Ashley Hudson Fortis College Did you know that regular hand washing is the most essential factor for maintaining good health? Every human being comes in contact with germs and bacteria in their daily life. These harmful microorganisms are present all around us like on the door knobs‚ faucets‚ light switches‚ stair railings‚ etc. People touch these things while doing their routine work‚ without thinking much about it and with the same hands touch their face‚ eyes
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Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
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Persuasive Speech Outline The Importance of Hand Washing I. Attention/Introduction A. Attention Getter. How would you feel if one of your loved ones died‚ because of what he ate at a restaurant‚ was touched by unsanitized hands? A restaurant in Redwood‚ California closed down‚ because Constance Williams who was 53 years of age‚ died by food poisoning. According to Hygenius website (logos)‚ "County Health investigators believe that the bacteria may have passed from an employee’s unsanitized
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Name: Ranessa Dockery I.D #: 27100017 Course: Immunohematology Lab Instructor: Sala Randall Date: January 22‚ 2013 Lab #: 1 Title: Cell Washing Aim: To demonstrate quality assurance techniques in performing cell washing. Principle: Cell washing is a common procedure performed in the laboratory. This is a series of careful steps taken to wash red blood cells normally three times intermittently with centrifugation and decanting (Harmening 2012). The procedure serves to
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MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
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segmentation and SWOT analysis summarizing the internal strengths and weaknesses as well as the external opportunities and threats that may impact the success of a company when marketing to Millennials through the digital marketplace. The SWOT analysis influences the goals‚ objectives and expected outcomes of successfully marketing to Generation Y consumers. Next‚ a questionnaire is created based on the gaps found in the secondary data analysis . Macroenvironment 1) Demographic Generation Y accounts
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