MARKETING STRATEGY OF HDFC SLIC [pic] Summer Internship Project 1th April To 31st May 2010 Prepared By: Rishi Uppal PGDM (2009-2011): 09PGDM103 [pic] Executive summary of project A) Title of the project :- “Marketing strategy of HFC STANDARD LIFE INSURANCE CO.LTD.” B) Objective of the project:- HDFC Standard Life insurance Company was a strategic merger of HDFC(banking
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Green marketing has been an important academic research topic since it came about (Coddington‚ 1993; Fuller‚ 1999; Ottman‚ 1994). Attention was drawn to the subject in the late 1970’s when the American Marketing Association organized the first ever workshop on ‘Ecological Marketing’ in 1975 which resulted in the first book on the subject‚ entitled‚ ‘Ecological Marketing’ by Henion and Kinnear in 1976. The first definition of ‘green marketing’ was according to Henion (1976); “the implementation
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MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business‚ organisations are required to be ready‚ and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive‚ organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance‚ particularly in recent years
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What is Newspaper? A newspaper is a periodical publication containing news regarding current events‚ informative articles‚ diverse features‚ editorials‚ and advertising. It usually is printed on relatively inexpensive‚ low-grade paper such as newsprint. By 2007‚ there were 6‚580 daily newspapers in the world selling 395 million copies a day. The late 2000s-early 2010s global recession‚ combined with the rapid growth of web-based alternatives‚ caused a serious decline in advertising and circulation
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The Newspaper Industry is one of the oldest and largest‚ most widely-known media industry in existence. “More than 1 out of 3 people in the United States reads a newspaper everyday” (Vivian 78). When you think of someone reading a newspaper‚ we often think of someone who’s older‚ sitting in a chair with a cup of coffee and who doesn’t really know much or endulge themselves in the fast-paced world today‚ like with television or newer technology‚ basically‚ a grandpa. However‚ what we can easily be
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Strategic Marketing Plan For New Height Business Academy Sports Leadership and Development ADCP 335/Managerial Marketing Professor A. Savage September 11‚ 2010 Bell‚ A. Dockersy‚ S. Ellis‚ T. Salter‚ M. Abstract New Heights Business Academy of Sports Leadership and Development (NHBA)‚ a start-up charter school‚ located in the warehouse district of Southeast section of Memphis‚ Tennessee‚ will have its first class in August 2011. NHBA will enhance the
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Online newspaper 1. Banglanews24.com 2. Bdnews24.com 3. Banglamail24.com 4. Natunbarta.com 5. TheReport24.com 6. Sheershanews24.com 7. Risingbd.com 8. Ctgnews.com Online News Agency 1. United News of Bangladesh (UNB) 2. Focus Bangla 3. Banglar Chokh 4. Bangladesh News Agency (BNA) An online newspaper is the online version of a newspaper‚ either as a stand-alone publication or as the online version of a printedperiodical. Going online created more opportunities for newspapers‚ such as competing
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The History of Newspapers Today‚ people can use newspapers to find out many things. One can use the newspaper to check sports scores‚ get the day’s news‚ read "feel good" stories‚ or even find out their horoscope. It was not always that way. From the "Acta Diurna‚" reported in the ancient Roman empire‚ to the New York Times‚ newspapers have come a long way. In this report‚ the distance that newspapers have traveled since their inception is going to be outlined. Before literacy
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A REPORT ON Customer-Driven Marketing Strategy: Creating Value for Target Customers INDEX SL.NO. TOPICS PAGE NO. 1. Market segmentation 1 2. Segmenting consumer markets 2-4 3. Segmenting business markets 4 4. Segmenting International markets 5 5. Requirements for effective segmentation 5-6 6. Market targeting
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The Importance of the Newspaper Newspapers have become a daily necessity for nearly everyone‚ especially in the city where people have to be aware of what is happening around them. Inspite of the television or Internet giving us information on the latest occurances‚ most people still prefer the feel of the actual newsprint. The newspaper is indeed important as it is a powerful tool to inform the public on various issues. It has a wide coverage as the estimated number of readers is about
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