1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
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Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013
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Tesco Research Methods Primary Research - This is research done by the business: Club Card Tesco have a scheme where customers sign up to a club card providing their information‚ from these customers can build up points which they can pay for items‚ Tesco can use this information to create a database and send direct mail and emails to
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which is The fast-food industry is a consumer service. Hungry Jack’s product they offer is the most similar to McDonald’s. Hungry Jack’s is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation‚ market targeting and market positioning. Hungry Jack’s primary target markets are seniors‚ adults and teenagers however the most heavily targeted segment is children. Hungry Jack’s
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to expand to as many countries as possible because this helped in increasing profits as it gave new areas to explore. Tesco spread itself into Asia‚ UK‚ neighboring European countries and the US‚ making it stronger and larger. It is now one of the biggest multinational stores across the globe and faces competition from similar big names such as Wal-Mart‚ Carrefour etc. Tesco came up with solutions as and when required in order to meet what the situation demanded. For eg: Opening low cost stores
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communicating business information that Tesco could use and one of them is by E-mail. E-mail also known as Electronic mail is a way of exchanging digital messages from one or more individuals to another. With E-mails you can accept‚ deliver‚ store and forward messages. E-mails are not expensive because to be able use to e-mails you only need internet connection which nearly enough every business has. This could be as useful way of communicating business information for Tesco because it’s very private and
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Budgeting Process Budgets are often met with much hesitation. Often times‚ managers feel that the process is often too long and really does not help them run their departments or business. Let¡¦s explore the various stages of the budgeting process and evaluate their effectiveness. Then review how the role of the budget could serve as an analytic tool and be used to evaluate organizational performance‚ eliminate inefficiencies in an organization’s performance‚ and be a part of the business control
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The Entrepreneurial Process Chapter 3 Demystifying Entrepreneurship Entrepreneurship is a way of thinking‚ reasoning‚ and acting that is opportunity obsessed‚ holistic in approach‚ and leadership balanced for the purpose of value creation and capture Results in the creation‚ enhancement‚ realization‚ and renewal of value Creation and/or recognition of opportunities Very rarely is entrepreneurship a get-rich-quick proposition People don’t want to be managed‚ they want to be led Entrepreneurship
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communication is a two-way process of reaching common understanding between sender and receiver in which there is not only exchange ideas‚ news‚ information and feelings but also create and share meaning towards a mutually accepted direction or goal (Kaul‚ 2006). Especially in an organization‚ communication is not only important within the organization but also outside the organization in order to succeed in business. Hence‚ there are six important steps in the process of communication namely sending
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analysis of UK: 3 Political: 3 Economic: 3 Social: 4 Technological: 4 Control of Tesco over environmental factors: 4 Competitors: 4 Customer: 5 Inflation ratio: 5 Technological advancement: 5 Creating and sustaining competitive advantages: 5 Product life cycle: 7 Diffusion of innovation strategy: 8 Section 1: Environmental analysis of UK: In order to achieve success in implementing some marketing plan‚ PEST analysis plays a major role because it allows the organizations to do a
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