highlights the importance of Marketing Communications; the role of Marketing Communications‚ analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting‚ segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest
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Administration (MBA) Module: Marketing Assignment: 1/2 Author: Christian Gondek 1st Academic Semester 2010/2011 Essen‚ 21.01.2011 Executive Summary - Part I The Ford Motor Company (FMC) is one of the biggest and most successful automotive manufacturers in the world based on a long tradition of automotive development. Since 1931‚ the plant in Cologne has produced more than forty million vehicles. The focus of this assignment is to analyse the latest version of the product Ford Fiesta (FF) for the German
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Ford Marketing Plan 2013 — Document Transcript * 1. 2013 Ford Edge Hybrid Jacquelyn Giardina‚ Chief Marketing Officer Chris Mowbray‚ VP Product Development Marjaun Bakhtiari‚ VP MKT Development Nicole Solano‚ Brand Manager Christina Keast‚ Director of Existing Research Elle How‚ Director of New Market Research MKT419 Professor Barretti Marketing Plan * 2. Table of Contents * 3. Executive Summary Page 1 Introduction Page X Company Description Page X Ford’s Values Page X Ford Today Page
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-----Ford.com HISTORY Ford Motor Company is an American multinational automaker whose headquarter is based in Dearborn‚ Michigan. It was founded by Henry Ford. The Ford Motor Company was incorporated in 1903. The Ford Oval trademark was first introduced in 1907. Groups of two or three men with the company produced only a few cars a day at the Ford factory on Mack Avenue. Each car was built from components made to order when place by other companies. Henry Ford was years old when he builds
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Ford Consumer Marketing Introduction to Ford Ford Motor Company is a century old company that laid the foundation for American auto makers (Wikipedia‚ 2011). Henry Ford understood early on that to be successful his company would need to be self reliant; from that idea the assembly line was introduced. Ford now offers a variety of vehicles from cars and trucks to ambulances‚ buses‚ and tractors. Today‚ consumers have hundreds of options to choose from when selecting a vehicle from any one of
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2012 Case: The Ford Pinto I believe that the cars should have been recalled when Lee Iacocca; president of Ford‚ learned that ruptured fuel tanks resulted from‚ “Stray sparks easily igniting any spilling gasoline and engulf the car in flame.” This case is about Ford Motor Company trying to compete foreign subcompact cars; Volkswagaons. Ford produced a new car to compete called the Ford Pinto. The normal production time is almost four years‚ but the production for the Pinto took half that time
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The Ford Pinto Fires Case The Pinto fires case is about a series of accidents involving the Ford Pinto’s fuel tank bursting into flames if struck from the rear. A 1978 suit against Ford Motor Co. for the murder of 3 teenagers brought the incidents to the public attention as it was the first time a major corporation was charged in a criminal case beyond negligence (Trevino‚ 2011). Background The Ford Pinto was rushed to production by Lee Iacocca to directly compete in the small car market with countries
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Ford Pinto Fires Case Questions 1. Identify relevant facts (Treviño‚ Nelson‚ and K.A. (2007) a. 1968 Ford made the decision to battle foreign competition and produce a small car to be in the showroom by 1971 b. Shortest production planning period in automotive history c. Under normal conditions chassis design‚ styling‚ product planning‚ advance engineering‚ component testing‚ and so on were all either completed or nearly completed prior to tooling of the production factories
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Case Analysis: Pinto Fires Introduction Greed is the root to evil or at least the motivation behind some corporations making a good‚ ethical decision. The Ford Motor Company fell into a trap of greed that would cost many human lives. Before the disaster of the Pinto Fires‚ Ford had a reputation as being the safety pioneer in the automobile industry with additions such as the seat belts. However‚ as the invention of small cars began to take emerge Ford began to loose market shares to the foreign
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are absent‚ no amount of promotion or selling can be compensate. Hence the aim of marketing is to build and manage profitable customer relationship buy. But real marketing does not involve the art of selling. This is a part of the strategic marketing done by every company to achieve it objectives and goals. To maximize the profits and long-term plans every organization has to follow a strategic planning. Marketing is much more than just an isolated business function – it is a philosophy that guides
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