1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing
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Head & Shoulders Abstract Recently‚ P&G‚ especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event‚ P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation‚ by doing some maketing analysis of Head & Shoulders‚ I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G‚ NYSE: PG) is an American multinational
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INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness‚ relieving of irritation‚ control of oil and maintenance of silky hair. Head & Shoulders was recommended by 82% of its members of
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Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA The company was established by William Procter and James Gamble on October 31‚ 1837. P&G established its India subsidiary “P&G India” in 1964 serving over 650 million customers in India Currently P&G India is present in the following market segments:- Beauty and Grooming Healthcare Baby care & Family Home care Fabric care
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Company Description – P&G Proctor & Gamble is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA. Its products are foods‚ beverages‚ clearing agents and personal care products. The company was established by William Procter and James Gamble on October 31‚ 1837. * Proctor & Gamble increased its sales gradually but it got a real breakthrough during the American Civil War when it got the contract to supply the Union Army with soap and candle. It marketed a new soap named
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Marketing plaN Project Advisor: MR FAISAL AKRAM PROJECT TEAM: UMER NADEEM SHAHROZ MUKHTAR HUNAIN HAIDER SHUMAIL CH HUMA IQBAL ahsan naveed Acknowledgement We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project. We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision. Under her supervision we get the opportunity to polish our
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Zip Into 2013 with Us! Hilton Head Island Visitor & Convention Bureau 2012-13 Destination Marketing Plan { Chairman‚ Hilton Head Island Marketing Council Steve Birdwell { Hilton Head Island Marketing Council Steve Birdwell‚ Chairman Kathi Bateson Cary Corbitt Karen Kozemchak Ryan Matz Tom Ridgway Steve Riley Carolyn Vanagel Rob Jordan Gerard Mahieu David Tigges { Hilton Head Island Marketing Council Short Term Goals Top 5 1. Identify our top assets (events/attractions/ activities)
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BIOMECHANICS OF THE SHOULDER Hand and Upper Extremity Certification SHOULDER BIOMECHANICS * MOTION (Kinematics) * STABILITY (Constraint) * STRENGTH (Force Transmission) OBJECTIVES * -Introduction * -Review of bone and joints * -Scapulo-humeral rhythm * -Review of muscles and force couples * -Biomechanical applications What does the shoulder do? Shoulder Movement SHOULDER VS. ARM ELEVATION * Note difference in terminology Normal Shoulder AROM Activity
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PROFILE II. MARKETING OVERVIEW a. Overview of Sterling Bank of Asia b. Competitive Climate III. MARKETING OBJECTIVES a. Focused Product Mix b. Distribution Presence/Placement/Reach c. Promotion‚ e.g. Advertising Recall IV. STRATEGIC MARKETING DIRECTIONS a. Product b. Promotion c. Place V. MARKETING PROGRAMS a. Product b. Promotion c. Place VI. MONTHLY SALES FORECAST a. Volume Sales Forecast to Specific Product Focus b. Sales Revenue Projections VII. PROMOTION PLAN (MEDIA AND SALES
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