INTRODUCTION: Lipton was created at the end of the 19th century by Sir Thomas Lipton. Under the slogan “Direct from the tea gardens to the tea pot” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product. The Lipton business was acquired by consumer goods company Unilever in a number of separate transactions‚ starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972
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Marketing Plan: Lipton Ice Tea Industry Analysis In 2005‚ the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: a) consumers need for convenience and time-saving services; and b) the positive press given to tea. American lifestyle
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MARKETING PLAN: LIPTON- UNILEVER Table of Contents Industry Analysis 3 Company Objectives 4 Vision Statement 4 Mission Statement 4 The Consumer: 5 Nutrition and Health 5 Quality 6 The Population: 6 Customer Analysis 9 Brand Analysis and Positioning 11 Competitor Analysis 12 SWOT Analysis 14 The Diffusion Process 17 Complexity 17 Market related Characteristics 17 Market related Characteristics 18 Product Related Characteristics 18 Divisibility 18 Market Related Characteristics 18 Product
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purpose in Unilevers is to meet the everyday needs of people everywhere to anticipate the aspirations of our consumers and customers to respond creatively and competitively with branded products and services which raise the quality of life.” Marketing Objective Unilevers aims to interact directly with its consumers. Its goals are consumer satisfaction and making its consumers feel that the money spent is worth the product. In comparison‚ it distinguishes its sales objective as achieving greater
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consumer goods. Besides having a significant global presence‚ Their Lipton brand is a leader in the international market. This report contains and explains the major variable components‚ which are essential in the process of marketing. It will give an in depth analysis of the tea market. It will also give a comprehensible picture of the internal and the external factors involved that encircle the Tea Product. Lipton Herbal Tea Ingredients Holy Thistle –has been used medicinally for over 2000
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Report on Lipton Ice Tea [pic] Assignment CONTENTS Introduction................................................................................ 3 Demand Equation...................................................................... 4 Justification for the Chosen Variables................................... 4 Regression Analysis................................................................... 9 Explanation of results..............................................................
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Individual Assignment #2 Lipton Ice Tea Commercial – Tokyo Dancing Hotel For this assignment I picked a popular TV ad made by Lipton Ice Tea‚ which was a part of their Drink Positive campaign. I find this commercial to be quite successful‚ funny‚ entertaining‚ effective and memorable‚ because the first time I saw it was several years ago and I still remember it very well and I like it a lot. Here is a list of factors contributing to such a perception of this ad in my particular
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Introduction 02 2. Applying the Marketing Mix …….04 2.1 Product………..…………………………………………………………………...…………..05 2.2 Place ……….………………………………………………………………………………….06 2.3 Price …………………………………………………………………………………………..08 2.4 Promotion …………………………………………………………………………………….09 3. Conclusion 12 4. References ……………………………………………………………………….13 1. Introduction Since the discovery of Tea in 2737 B.C in China‚ and after the Europeans learnt about tea in 1589‚ drinking tea has spread throughout the world
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com/2010/04/yellow_label_100s.png MERGEFORMATINET SIM-RMIT University Marketing Principles (MKTG1199) Practical Assignment Marketing Plan Done by Wong Shi Min / S3352219 Wong Yu Hao / S3352026 Ong Jian Wen Eugene / S3352264 Ang Si Min Joan / S3351825 See Toh Jia Hui / S3352382 Table of Contents Executive Summary Introduction Situation Analysis Lipton - Company Profile Lipton Yellow Label Over the Rest Suppliers Intermediaries Sustainable Development Liptons Macro-environment Competitors Customer Environment (Demographics)
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About Lipton : An aromatic‚ uplifting beverage savored for centuries around the world from India and Ireland to the U.S.A.‚ tea was once an expensive drink‚ enjoyed exclusively by the wealthy. And with early packaging and transportation issues‚ it was also variable in quality and taste. In 1880‚ 40-year-old‚ Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. He began by purchasing
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