"Marketing for samsung" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Samsung Marketing

    • 11787 Words
    • 48 Pages

    JOHN QUELCH ANNA HARRINGTON Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s‚ the company focused on shipbuilding‚ chemicals‚ and textiles. Samsung Electronics Company (SEC)2 was founded in 1969‚ primarily as a low-cost manufacturer of black and white televisions. In the 1970s‚ Samsung acquired a semiconductor business‚ thereby setting

    Premium Brand Advertising Marketing

    • 11787 Words
    • 48 Pages
    Good Essays
  • Powerful Essays

    Marketing and Samsung

    • 2193 Words
    • 9 Pages

    Table of Contents 1. Introduction 1 2. Analysis the market of Samsung Company 2 3. The Strategy of Samsung 4 4. The competition between Samsung and other companies 7 5. Conclusion 8 Reference 8 1. Introduction Nowadays‚ electronic products are loved by people‚ and have become the trend of the necessities of life and the pursuit of goods. In the face of fierce competition and huge market potential of electronic industry‚ the major foreign manufactures and domestic manufacturers both

    Premium Marketing Samsung Electronics Mobile phone

    • 2193 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Samsung

    • 1075 Words
    • 5 Pages

    Executive Brief for Samsung To: Lee Kim Hee‚ President From: Re: Strategic Growth Plan Date: Executive Summary Samsung’s goal is to maintain the market leadership and keep increasing the market shares in the world wide market. Development in people‚ systems‚ technologies‚ and facilities with a long term goal. Samsung aims to provide high quality products with a cost-efficient price that builds up the brand image and reputation. The main issue is how

    Premium Marketing Operating system Term

    • 1075 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Samsung

    • 7040 Words
    • 29 Pages

    Samsung Electronics Galaxy Tab Table of Contents Executive Summary 3 1.0 Industry Overview 5 1.1 Industry Summary

    Premium Marketing Brand Samsung Electronics

    • 7040 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Samsung

    • 1924 Words
    • 8 Pages

    Growth Strategy Analysis Of Samsung Economics of Strategy INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is "TriStar" or "three stars". As stated in its new motto‚ Samsung Electronics’ vision for the new decade is‚ "Inspire the World‚ Create

    Premium Samsung Group Marketing Samsung Electronics

    • 1924 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Marketing Samsung

    • 712 Words
    • 3 Pages

    1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started

    Premium Product management New product development Product life cycle management

    • 712 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Samsung marketing

    • 2453 Words
    • 9 Pages

    MARKET ANALYSIS AND CUSTOMERS With a CAGR of 10 %‚ global market value for computing electronics application sector is anticipated to be worth US$436.7 billion by 2018. On a global scale‚ Asia-Pacific accounts for more than 35% of the market share. While US accounts for the largest share of the global market value on a country basis‚ India and China surpasses the US in terms of growth rate anticipated in the near future. Among the application sectors‚ Computer Peripherals account for the largest

    Premium Marketing Psychographic

    • 2453 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    CONTENTS       Background of the Samsung Mission statement (Aim & Goal) Objective Product Initiatives Advertising & Promotional Strategies SWOT Analysis SAMSUNG ELECTRONICS« Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION  It was the third largest player in the Korean electronics market after LG and Daewoo  In the 1980 it acquired Korea Telecommunications Corp‚ which was renamed Samsung Semiconductor & Telecommunications Co. in 1982

    Premium Marketing South Korea Strategic management

    • 896 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    Marketing management Introduction to Samsung Samsung Company is a producer of electronic products which was started in the year 1938 in Korea. It was first started as Samsung General Stores” selling cheap TV’s and other small electronics with high discounts. Many efforts were made by Samsung to develop the overseas market of their products. After undertaking many innovative and efficient ideologies Samsung today became a group of companies which is constantly raising their challenges to the competitors

    Premium Marketing

    • 2236 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    MARKETING ICA2 Class Tutor : : BM8019-01 Ms Erica Fong Group Members Lee Chze Liang Lee Kai Koon Neo Teck Chong Neow Chew Keong Ng Kok Hwee 12A388K 12A389D 12A394R 12A395E 12A396L TABLE OF CONTENTS 1. INTRODUCTION ……………………………………………. 2 2. SURVEY RESEARCH …………………………………….  Research Objectives  Contact Method  Sampling Plan and Survey Questions 2–3 3. CUSTOMER …………………………………………….  Demographic Factors  Psychographic Factors  Behavioural Factors

    Premium Marketing Pricing

    • 4526 Words
    • 40 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50