are only based on the facts given in the case‚ considering pros and cons of an action. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program? A live discussion would give IKEA the possibility to explain themselves and their intention concerning their engagement in India. Especially Marianne Barner could make her intentions clear as she is feeling that IKEA’s responsibility is much broader than just
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in Pakistan. Executive Marianne Barner‚ business area manager for carpets‚ is now faced with the task of potentially dropping one of the company’s major suppliers of rugs. She must also decide if it is beneficial to speak in the German documentary on IKEA’s behalf or find an alternative way to address the situation. The Rugmark Foundation‚ a company that develops label certification without the use of child labor‚ is also a resource she could use to combat the problem. Barner must respond to the use
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[Type the company name] IKEA Case Study Dealing with Child Labor David Rogers David Rogers Case Study 2/13/2015 IKEA Marianne Barner is face with a very difficult decision. German TV has not been an ally to the company; instead they have been exposing IKEA’s flaws for years. In this case‚ however‚ a documentary is about to be released that is specifically and aggressively targeting IKEA as the main offender in child labor laws. What is about to be exposed will contradict the philosophy the
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to one of the world’s largest furniture retailers‚ which has to deal with the issues of child labor and how they should behave considering economical issues and the company’s policy (Bartlett et al 8). Case Questions 1. How should Marriana Barner respond to the question of IKEA to have a representative appear on the upcoming broadcast of the German video program? Being an organization
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Ikea Global Sourcing Challenge: Indian Rugs and Child Labor IKEA and Marianne Barner are facing a very challenging issue. Because they were blind sided by the child labor issues with their supplier‚ they had to scramble to respond to the issues in a quick and appropriate manner. IKEA sent a legal team to Geneva to seek input and advice from the International Labor Organization on how to deal with the problem and to find out more about the child labor issues. They also hired a third party agent
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Company History * Established by Ingvar Kamprad in 1943 at the age of seventeen. * The name IKEA was derived from the combination of first letters of CEO name (Ingvar Kamprad)‚ followed by the first letters of the farm and village he grew in (Elmtaryd and Agunnaryd). * Originally sold pens‚ binders‚ watches‚ wallets‚ cigarette lighters and expanded into furniture‚ kitchen and other products. * Small backyard company soon developed in to one of the world’s largest furniture retailers
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Nathan Johnson Case Analysis MGT 400 – 10/27/09 IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor 1) How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German Video Production? The offer to have a representative appear on the upcoming broadcast of the German Video Production seems like a total set up. This movie sounds like it is totally geared towards tearing down the corporation’s credibility‚
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would cancel any contract with any supplier who employed children. IKEA contracted with a third-party agency to monitor child labor practices at suppliers in India and Pakistan. About a year after the Swedish TV documentary on child labor aired‚ Marianne Barner‚ IKEA’s business area manager for carpets learned that a German TV station would soon air an investigative report naming one of IKEA’s Indian rug suppliers as a major employer of child labor. The supplier in question had signed the agreement with
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issues of its suppliers. 2) IKEA was facing a harsh issue due to the secretly using of child labors by IKEA’s supplier‚ thus‚ IKEA had to find a way to deal with the problem and give a appropriate answer to public and its consumers. 3) Marianne Barner: business area manager for carpets at IKEA. She had to solve the issues about child labor of IKEA’s suppliers. Ingvar Kamprad: the founder of IKEA Rangan Exports: one of IKEA’s suppliers that was using child labors. 4) IKEA had sent a legal
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IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor The long term strategy recommended for IKEA If I were Marianne Barner‚ I would use the following strategies regarding IKEA’s continued operations in India. * Avoiding social and environmental issues since from the beginning as when these issues emerge. In my opinion‚ avoiding the issues at the beginning is the best strategy in the long run. If the problems occur‚ it may affect immediately to the sales and damage the company’s
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