specialty retailers. MegaMart has offered to purchase 50‚000 units annually for a three-year period at 374 per unit. It cannot pay a higher price because it plans to retail the product at only 549. While costs are not expected to increase‚ an inflation clause will allow Elektra to pass on exogenous cost increases. After extensive negotiations‚ MegaMart has made a take-it-or-leave-it offer and threatened to explore other strategic partners in case Elektra does not accept its offer. Although MegaMarts
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PRICING METHODOLOGY Pricing methods adopted by an organization determines the values attached to its products. Pricing determinant can be Internal or External. An Internal pricing determinant is one that is controlled by the marketer while the external is not controllable by the marketer. We shall be considering the following types of pricing models: PRICE DISCRIMINATION: Price discrimination is the practice of setting a different price for the same product in different segments to the market.
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CONCEPT OF PRICING‚ AFFORDABILITY‚ COST RECOVERY & REPLICABILITY IN HOUSING TABLE OF CONTENT 1 Introduction 3 Concept of Pricing 5 House Price Index 5 Housing Affordability 7 Housing Market Affordability 8 Cost Recovery & Replication 12 Conclusion 12 References 13 INTRODUCTION Shelter is one of the human basic physiological needs (Maslow ’s Hierarchy of Needs). In this modern
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Contents 1 Competition-based pricing 2 Cost-plus pricing 3 Creaming or skimming 4 Limit pricing 5 Loss leader 6 Market-oriented pricing 7 Penetration pricing 8 Price discrimination 9 Premium pricing 10 Predatory pricing 11 Contribution margin-based pricing 12 Psychological pricing 13 Dynamic pricing 14 Price leadership 15 Target pricing 16 Absorption pricing 17 Marginal-cost pricing 18 References [edit] Competition-based pricing Setting the price based upon
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Definition Pricing is a powerful element of a small business’s marketing strategy. The pricing structure of your products and services‚ and how it relates to your competitors’ pricing strategies and the expectations of consumers‚ play an important role in creating an image for your company and establishing a specific customer base. An analysis of pricing strategy reveals that companies have a range of options in their pricing toolkit they can use to augment their marketing initiatives. Pricing strategy
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be obtained for their industry. Marginal revenue‚ marginal cost‚ total cost and profit-maximizing are some of the concepts that are analyzed when making business production decisions. Marginal revenue is the total revenue that is changed when one more unit of output is produced. The total revenue is determined by multiplying the unit price by what quantity the company can sell. The total revenue increases when the first unit is purchased and equals the marginal revenue. When the second unit is
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sell organs to transplant patients. How many live could be saved if this was allowed in the United States? An average of eighteen people die each day waiting for transplants that can’t happen because due to the shortage of donated organs. Every life that could be saved is extremely important and an effort needs to be made to preserve these lives. The sale of human organs should be legalized‚ solving the shortage of transplant organs in the United States. The history of organ transplants date back to
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Abuse of dominance: Predatory Pricing Submitted by: Radhika Sahay (Intern; May 2012 – June 2012) ------------------------------------------------- DISCLAIMER 4 ACKNOWLEDGEMENT 5 CASES 6 LIST OF BOOKS‚ JOURNAL ARTICLES‚ REPORTS 8 LIST OF STATUTES REFFERED 11 CHAPTER1: BACKGROUND 12 CHAPTER 2: ABUSE OF DOMINANCE 15 2.1 Relevant Market: 16 2.2 Dominant Position: 20 a. Indian Position on indentifying “dominance” 20 DEFINITION OF DOMINANCE AND KEY ELEMENTS: 22 IMPORTANCE
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unit of the product represented by these data since that amount maximizes marginal utility.” Do you agree? Explain why or why not. c. “It is possible that a rational consumer will not purchase any units of the product represented by these data.” Do you agree? Explain why or why not. Answer: Missing total utility data‚ top – bottom: 18; 33. The missing total utility for the second unity can be found by adding the marginal utility (change in utility) to the total utility for the first unit. By consuming
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7 Transfer Pricing LEARNING OBJECTIVES : After studying this chapter students will understand. * Purpose of transfer pricing * Responsibility of a division as responsibility centre * Conflicts between the divisions * Setting of transfer price where the profit of the organisation can be higher. 7.1 Introduction The whole organisation can be divided into a number of divisions‚ the performance of each division can be measured in terms of both the income earned and the
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