Dixie Mae P. Bulac F2 St. Landric Brief History Binoculars were originally based from the telescope. Hans Lippershey‚ a spectacle maker‚ was the one who invented the telescope. Lippershey’s apprentice discovered that when holding 2 lenses in the same eye‚ with one lense distant from the other and looked through both‚ a far object seemed magnified
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Critical Analysis and Response Essay “Girl Toys‚ Boy Toys and Parenting: The Science (of) Toy Preferences in children” by Gwen Dewar examines factors that influence the toy preferences of boys and girls. Dewar’s argument focuses on how genetic factors affect sex-biased toy preferences for children by citing studies and experiments. However‚ studies and experiments given as examples detracted from the main argument‚ that “gender-typical” toys are partly a result of genetic factors‚ resulting in
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stakeholders who claim both legal and ethical rights. A.B. Carroll‚ (1991). In this paper I will discuss the issue of toy safety in reference to Mattel‚ Inc.‚ one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists‚ as well as the toy industry‚ retailers who marketed their products‚ and product safety regulators. I will address the following circumstances
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Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
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Fisher- Price has an industry wide reputation of producing high quality toys with strong construction‚ good engineering and attractive design. Fisher-Price is the best-known brand for preschool toys (64.7%) with a market share of 74.7%. Moreover Fisher Price was also ranked highest at 82.7% in the brand loyalty measure for toys purchased most often. Observing their sales history and the growing market demand for toys I feel that fisher should commence the production by investing in one mould
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Case: Toys R Us Japan 1. Key features of the Japanese distribution system The distribution channel in Japan has a high number of intermediaries when compared to the United States. Nintendo‚ for example‚ uses a network of 70 affiliated distributors to distribute its products. It is based on long-term personal relationships. This system developed because in Japan “the merchants were restricted by law to their local patch‚ and retailers were encouraged to mop up labor from the land”. An additional
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MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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Topic 6 Play‚ Toy and Technology As parents and teachers‚ we may be wondering if the introduction of technology into the lives of children is changing the way children play‚ learn‚ think and express their own creativity. Do the changes signal the demise of traditional toy and game play‚ or is it possible to encourage and manage both to the benefit of the child? Most believe there is room for both‚ and they can be incorporated and remain in balance. We should not think to hold technology back
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