• Green Marketing
    Industrial Marketing Management 31 (2002) 525 – 533 Branding importance in business-to-business markets Three buyer clusters Susan Mudambi* Fox School of Business and Management, Speakman Hall Temple University, 1810 North 13th Street, Philadelphia, PA 19122-6083, USA Received 12 February 2001;...
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  • Brand Equity
    brand extension process is needed. This article attempts to synthesize concepts from both the brand extension and brand equity literature to yield managerial insights into the process underlying brand extension. Brand equity The concept of brand equity has been the subject of a number of studies and has...
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  • Miscomunication During Multicultural Interaction
    and challenges his beliefs. Studying in such an environment, I have gained not only the knowledge of other cultures, but also have been put into situations which gave me a deeper understanding and perspective of differences in cultures. Although a person may gain a lot from such experiences and surroundings...
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  • How to Write a Biz Plan
    "oriented" properly. We build on research from the organizational learning field to gain a deeper understanding of the processes that influence our perceptions of stakeholder groups. Three specific communication skills are identified that enable the communications manager to engage stakeholders in a meaningful...
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  • Role Clarity
    ATTITUDES IN GERMANY AND THE UNITED STATES JEFFREY C. BAUER JOSEPH SPENCER University of Cincinnati – Clermont Belhaven College Business Division College of Business Administration 4200 Clermont College Drive 1500 Peachtree Street Batavia, OH 45255 USA Jackson, MS 39202 USA Phone: (513) 732-5257...
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  • Organizational Behavior Chapter 5 Summary
    Chapter 5 Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. • People’s behavior is based on their perception of what reality is, not on reality itself. • The world as it is perceived is the world that is behaviorally...
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  • Abbsy
    CHAPTER 1 INTRODUCTION TO MANAGEMENT AND ORGANIZATIONS Who are managers? Slide 1-4 Defines managers. Slide 1-5 Describes managerial titles. Slide 1-6 Illustrates pyramidal shape of organizations and organizational levels. (Exhibit 1.1) What is management? Slide 1-7 Defines management and...
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  • Managing Stakeholders
    Journal of Business Ethics (2006) 64: 285–301 DOI 10.1007/s10551-005-5493-2 Ó Springer 2006 Stakeholder Theory and Managerial Decision-Making: Constraints and Implications of Balancing Stakeholder Interests Scott J. Reynolds Frank C. Schultz David R. Hekman ABSTRACT. Stakeholder theory is...
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  • Business Process Outsourcing (Bpo): Emerging Scenario and Strategic Options for It-Enabled Services
    The paradigm shift that the Internet has brought about in communication has opened up a plethora of opportunities for outsourcing business processes (BPO) across continents. Success lessons in manufacturing sub-contracting are found to be relevant for understanding the logic of BPO. Outsourcing involves...
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  • Klklklk
    emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range...
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  • Ethical Theory
    Managerial Auditing Journal Emerald Article: On ethical theory in auditing Lutz Preuss Article information: To cite this document: Lutz Preuss, (1998),"On ethical theory in auditing", Managerial Auditing Journal, Vol. 13 Iss: 9 pp. 500 508 Permanent link to this document: http://dx.doi.org/10.1108/02686909810245910...
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  • Essay
    part of all four managerial functions that decision | | |Step 6: Selecting an Alternative |making is said to be synonymous with managing. The complexity of | | |Step 7: Implementing the Alternative |managerial decision making ranges...
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  • Why Your Social Media Marketing Campaigns Aren’t Working
    relationships in the context of multisector innovation. The qualitative study utilises an inductive, theory-building approach to identify stakeholder perceptions and behaviours and how these influence the successful commercialisation of advanced technologies. The work draws from the theoretical foundations...
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  • Organizational and Occupational Culture and the Perception of Managerial Accounting Terms:
    Contemporary Management Research Pages 317-342, Vol. 5, No. 4, December 2009 Organizational and Occupational Culture and the Perception of Managerial Accounting Terms: An Exploratory Study Using Perceptual Mapping Techniques Steven D Johnson Utah Valley State College E-Mail: johnsosd@uvsc.edu Hian...
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  • Research comparision
    & cons and compare the research methods by referring to the business applications. Comparing among research methods wherever applicable and suggesting possible improvements. Finally, concluding with importance of research methods in business applications. INTRODUCTION Personally Administered Questionnaire...
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  • Service Failure
    Malaviya National Institute of Technology, Jaipur (Raj.), INDIA *anupammach@yahoo.com Abstract The paper aims to give insights into customers' perceptions and response regarding service failure and recovery. It focttses on tmderstanding of specific recovery strategy to be allocated for the particular...
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  • Developing Practical Management Wisdom
    journal is available at www.emeraldinsight.com/0262-1711.htm JMD 27,5 Developing practical management wisdom Paul S. Gibson Graduate School of Business, RMIT University, Melbourne, Australia Abstract Purpose – This paper aims to propose and explain a procedure for developing practical wisdom in...
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  • financial management system of beximco
     The Perceived Need for & Practical Implication of Managerial Accounting at “Beximco Pharmaceuticals” Course work on The Perceived Need for & Practical Implication of Managerial Accounting at Local Manufacturing Company ( Beximco Pharmaceuticals) Prepared for: Mr. Mohammad Sawkat Hossain ...
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  • Managerial Cognition and the International Strategy-Making Process in European Telecom Mncs
    Objectives 12 2.2 Missing link between managerial cognition and the internationalisation process 14 3. Research Questions 21 4. Methodology 23 5. Literature 26 0. Executive summary The following research sheds light on the missing link between managerial cognitive maps and the international...
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  • Executive Skills
    MANAGERIAL EFFECTIVENESS IN A GLOBAL CONTEXT Jean Brittain Leslie Maxine Dalton Christopher Ernst Jennifer Deal A Center for Creative Leadership ReportMANAGERIAL EFFECTIVENESS IN A GLOBAL CONTEXTMANAGERIAL EFFECTIVENESS IN A GLOBAL CONTEXT Jean Brittain Leslie Maxine Dalton Chris Ernst ...
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