Originally coined in the Netherlands‚ the term Tulip mania or Tulipomania dates back to the 17th Century‚ when demand for tulip bulbs reached to unprecedented peak so also the prices of Tulips. Bulb prices rose steadily throughout the 1630s‚ as ever more speculators wedged into the market. Weavers and farmers mortgaged whatever they could to raise cash to begin trading. Tulip mania reached its peak during the winter of 1636-37. The story goes on that a Dutch was offered 3‚000 guilders; a fortune
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of time. I started to understand that these alternating states between mania and depression often happen months apart‚ I also started to understand the concept of rapid cycling which is when the episodes occur more closely together‚ for example‚ having 3-4 manic episodes in a year as oppose to one or two. The biggest concepts that are most confusing to me are the difference between mania and hypomania. Per the literature‚ mania consist on periods of times where the person experiences feelings of
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Brinkley’s essay The Mall he explores the history of shopping complexes in the United States and gives us insight on the different kinds of complexes. The mall started off as a shopping center. The first shopping center was the Country Club Plaza‚ opened in Kansas City in 1924. The shopping center soon increased in size and became small “strips.” In 1956‚ the first enclosed‚ climate controlled shopping opened in Minneapolis and was called South Dale Shopping Center many cities. The malls spread and began
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Ch-1. Overview Of Malls 1.1.Shopping Malls In Mumbai The tremendous hike in the number of shopping malls in Mumbai is the direct result of globalization. In its march towards the ’Global Village’‚ the shopping malls are providing Mumbai with the gusto to move still further. The shopping malls can be said to be the outcome of the class conscious citizens who prefers sophisticated environs for shopping. In fact‚ the mushrooming of the international brands in India‚ has also created the need
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Far eastern university Institute of architecture and fine arts Shopping mall Delos trinos‚ Elaine p. Design 531 – ar36 CHAPTER 1 A. Background of the Study A shopping mall is one or more buildings forming a complex of shops representing merchandisers‚ with interconnecting walkways enabling visitors to walk from unit to unit‚ along with a parking area – a modern‚ indoor version of the traditional marketplaces. As traders moved into more spacious shops in the early 19th century high
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MALL CULTURE Mall culture is nothing but an exploitative phenomenon mastermind by materialistic sharks of a blind imitation of the wild west for personal gains – and even at the cost of small traders and entrepreneurs who provide spot service to the community while these huge magnet like sophisticated centralized retail chains attract the gullible customer through media and advertisement blitz craze. Where? Of course‚ not in villages and in towns but in metropolis like Delhi‚ Mumbai‚ Chennai‚ Banglore
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A STUDY ON COUPON MALL IN FULLFILMENT OF THE REQUIREMENT FOR THE RETAIL MANAGEMENT COURSE PROF. ASHIS MISHRA UTKALIKA MOHANTY 1211058 ABHINAV DAHARWAL 1211090 RAMANJIT S ANAND 1211130 PUSHPENDU KUMAR 1211285 DEEPAK KARWASARA 1211091 INDIAN INSTITUTE OF MANAGEMENT BANGALORE Executive Summary A detailed study has been conducted on Coupon mall‚ a discount format retail chain to understand the problems which Indian value focussed retailers are facing. The purpose
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At present‚ about 100 malls are operational at India with a total area of 19 million sq ft. As per the estimates‚ about 3003 additional malls were constructed across the country by 2010. According to the Jones Lang LaSalle Retailer Sentiment Survey 2006‚ 95% of the respondents expect their gross turnover and expansion all over. About 70% of those who have expansion plans said they prefer malls over high streets for their expansion‚ indicating the rising demand for malls as the preferred destination
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Case Study #2 Mall of America: Shopping and a Whole Lot More Marketing 3301.N1‚ Dr. Charles Little Amanda Shields November 15‚ 2014 1. Why has Mall of America been such a marketing success so far? The Mall of America and its massive size is able to do what most malls could not. It was able to implement marketing strategies that have been successful for small-scale retail‚ use them on a much larger scale‚ and offer something for everyone‚ a process of market segmentation and retail mix.
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clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing and more disposable income‚ of fashionable young people who look as though
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