The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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corporation best. And in the football industry‚ perhaps the main characteristics is the fluctuations in revenue and net income due to uncertainties in the industry. A team can earn a huge amount of money in this year but it can find itself losing money in the next year. The uncertainties root from the uncertain results in the league games. The revenues of football clubs heavily depend on the performance of the team in the league. A simple example is that the football club which does well may have
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Macro-environment Demography Research shows‚ that Costco’s way of doing research is a unique way‚ indeed it uses its membership concept to gather statistics on its customers that in turn did not involve extensive research. They are put into groups business owners and licensed professionals‚ depending on the job role‚ for instance‚ business owners and licensed professionals which are in one group and this allows them to minimize the risk involved with accepting cheques and makes it possible to
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Ontario Football Club After reviewing the Toronto FC’s case study and doing some research about the Toronto’s Football Club I used the SWOT technique to analyse the strength‚ weaknesses‚ opportunities‚ and threats that the Football Club faced at a variety of stages. The club managed to populate the sport in Toronto by creating a great relationship with the fans. The article case study mentions how the club successfully over-deliver value with the fans in all interaction‚ which made the fans trust
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practices that might be ideal in one climate or setting but not in another. Macro-Environment Analysis An enterprise successful outcome does not only rely on the effective managing methods of the organization. There are a lot of factors involved on how businesses behave on market. It is a matter considering all the possible aspects around the enterprise. The macro environment is composed of the external and uncontrollable factors that affect the performance‚ strategies and decision making of an enterprise
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Liverpool Football Club Name Course Institution Instructor Date History of Liverpool Football Club Formed in the year 1892‚ Liverpool FC has become one of the most successful clubs in the history of English football. Commonly known as the Reds amongst the football fans‚ Liverpool was formed from the wrangles and the disagreement that was eminent between its founder John Houlding and the management of Everton Football Club (LFCHistory.net 2013‚ p.3). The disagreement led to the split between
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A macro environment comprises the external factors that can influence a business. These factors are often out of the control or management ability of a company. Factors typically include economic‚ demographic‚ political‚ and technological forces in business. Business owners and managers often spend copious amount of time and effort to assess the overall economic environment in order to determine the number and strength of each factor. Strategies and performance reviews can help owners and managers
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. One of the evidence about this is the article ’Optus hit with $5 million fine’ which was published in The Age of the July 8‚ 2011‚ it identify and explain the impacts and affects this
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Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require changes in operating‚ management‚ production‚ and marketing. Analysts often categorize them using the acronyms PEST or PESTEL. Broken down‚ PEST stands for political‚ economic‚ social‚ and technological concerns. PESTEL also includes environmental and legal factors. Political Political macro environment factors include things like
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which is over 2‚000 years old with about 200.000 professional and 240 million amateur players today around the world. Europe has the best football clubs in the world. And Barcelona is one of them if it is not the best. Fc Barcelona is a club of Spain‚ and it is a very popular team all over the world .It is also known as barca‚ fcb which stand for football club barcelona‚ or blaugrana to refer to the colors of the team‚ blue and deep red. The team was founded in 1899 by Joan Gamper after the soccer
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