international scheduled airline in the UK. The company was founded in 1919‚ and has continued to grow and expand since privatisation in 1987‚ until the global recession hit in 2008. On 23rd January 2009 the UK was officially declared to be in recession following two consecutive quarters in 2008 during which economic growth dropped (BBC‚ 2009). Many businesses‚ including British Airways‚ have found it increasingly difficult to survive in the resulting testing macroeconomic environment. The Recession A
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Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report will analyze the business environment of the organization‚ which is to be considered in its strategy formulation. Next this report will explain the process of strategic planning that is to be implemented in SIA. 2.Company background The Company (SIA) was incorporated as a wholly-owned subsidiary of the Singapore government through Temasek Hldgs
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PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example. There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between: Political factors: These refer to
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Macro environment is the external and uncontrollable factors that influence a company’s or product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending
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case Of Singapore Airlines Prepared by: Mai El Haddad‚ Siyuan Wu‚ Wenyan Tang and Talisa Maulgue TABLE OF CONTENTS Introduction........................................................................................................................................................................ 2 Overview of the industry............................................................................................................................................... 2 Singapore Airlines ......
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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