de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument is that a textworld
Premium Linguistics
Unlike the idealistic ancient philosophers such as Plato‚ who discusses politics in “the context of things above politics” (Machiavelli vii)‚ the modern philosophers‚ Niccolò Machiavelli and Thomas Hobbes‚ take a realistic approach in explaining political actions and outcomes. Considered to be among the first social scientists‚ they both try to delve deep into the nature of mankind and its relationship to politics. In the course of doing so‚ both authors seem to believe that virtue and morality‚
Premium Political philosophy Thomas Hobbes Philosophy
Teachers of English to Speakers of Other Languages‚ Inc. (TESOL) Discourse Analysis in the Reading Class Author(s): Amy Lezberg and Ann Hilferty Source: TESOL Quarterly‚ Vol. 12‚ No. 1 (Mar.‚ 1978)‚ pp. 47-55 Published by: Teachers of English to Speakers of Other Languages‚ Inc. (TESOL) Stable URL: http://www.jstor.org/stable/3585790 . Accessed: 29/04/2014 07:01 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
Premium English language Question Sentence
Discourse Communities In today’s world‚ there are many different discourse communities that consist of how someone speaks at home versus how someone speaks at school. In Amy Tam’s essay‚ “Mother Tongue‚” she explains her discourse communities and how they affect her life. I think it is safe to say that she is not the only one who deals with this. I myself find myself talking differently when I am with my family versus when I am at school and I know there are so many others who feel the same way
Free Writing
Every discourse is made up of a given number of components and presents its own characteristic. A discourse can only by serious and constructive if these components and these characteristics come together. The Islamic discourse is therefore the most genuine and truthful expression and translations of the characteristics of the Islamic society‚ and the civilizational identity of the Islamic world. A discourse cannot be Islamic unless it reflected the Islamic Ummah’s identity‚ defended its interests
Premium Islam Muhammad Muslim world
BAÜ FBE Dergisi Cilt:9‚ Sayı:1‚ 3-18 Temmuz 2007 Type and typology in architectural discourse Yasemin Đ. GÜNEY* Balıkesir University Faculty of Architecture and Engineering‚ Department of Architecture Çağış BALIKESĐR Abstract Typology is the comparative study of physical or other characteristics of the built environment into distinct types. In this paper‚ the historical transformation of type and typology concepts since the Enlightenment has been examined in three developing stages based
Premium Architecture Age of Enlightenment Le Corbusier
Title A contrastive discourse analysis of warnings Author(s) Cheung‚ Wai-ling‚ Sonia.; _5ags². Citation Issue Date 2001 URL http://hdl.handle.net/10722/31894 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. Abstract of thesis entitled A contrastive discourse analysis of warnings submitted by Wai Ling Sonia Cheung a dissertation presented in partial fulfillment of the requirements for the degree of
Premium Linguistics Time Space
1.Discourse Studies in Modern Linguistics 1.1Discourse .Discourse has been defined by different linguists ‚and each one gives specific definition to it ‚and we will go through all of them . In other words discourse is a buzzword and used in many different ways. The term discourse refers “both to what a text producer meant by a text and what a text means to the receiver” (Widdowson 2007: 7). As Widdowson claims‚ “people produce texts to get a message across‚ to express ideas and beliefs‚ to explain
Premium Discourse analysis Sociology Linguistics
DISCOURSE ANALYSIS To truly understand what discourse analysis is‚ it is important to first understand what discourse is. There are three ways in which we can describe discourse; each of which are of equal importance: Firstly‚ discourse can be described as language beyond the level of the sentence. By this we mean that it is a type of language that extends past features such as sounds (phonetics)‚ structures (syntax) and the parts that make up words (morphology). The second description
Premium Discourse analysis Linguistics Discourse
What is a discourse? Describe two competing discourses of childhood and suggest the ways that they can have an impact on children’s lives. The concept of discourse is the key to understanding a social constructionist approach to childhood. A discourse is an independent set of interrelated ideas held by a particular ideology or worldview. The social constructionist approach tries to describe the different ways in which knowledge of children and childhoods are constructed. Different discourses of childhood
Premium Childhood Video clip Child