A PROJECT REPORT ON “A Study on Commercial Vehicles” UNIVERSITY OF PETROLIUM AND ENERGY STUDIES SUBMITTED IN PARTIAL FULFILMENT OF THE AWARD OF B.B.A (BACHELOR OF BUSINESS ADMINISTRATION) Submitted By: GAURAV RAJPOOT BBA: II – SEMESTER Approved By: Capt. MS GREWAL Vice President (JCBL) Guided By: Mr. ROBIN CHHABRA
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where the Indian Automobile industry is in a state of change. M & M’s portfolio mainly consists of utility vehicles that are meant for the rural and semi-urban consumer. But these markets are seen to be either declining or shrinking. They have decided to penetrate the urban markets and their first move to achieve this was the re launch of Armada as Mahindra Bolero‚ a fairly successful vehicle. M & M has now invested a substantial amount of money and designed a new product from scratch under Project
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from exports. India’s automobile market has grown steadily over the last seven to eight years‚ with the exception of the previous two years where the effects of the global downturn were felt‚ primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12‚ total 2.53 million passenger cars were sold in India. Currently India has 31.4 million middle class households. In next 5 years‚ this
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hybrids and are said to outperform indexes of public companies in United States‚ France‚ Germany‚ and Western Europe. Hermes International is a multi-billion dollar French business owned and controlled by the Hermes family. The business makes and sells luxury goods across numerous product categories. After being passed down through several generations the company decided to list its share on the public market for the reasons listed below: To provide family members with a means to value their stake in the
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manufactures‚ markets and sells motor vehicles‚ and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry‚ specifically‚ manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A‚ B‚ C‚ D‚ and E. Industry sales in the most recent year were 4.3 million units‚ with expected growth in the next year. Within this industry‚ there are seven-vehicle classes: Economy‚ Family‚ Luxury‚ Sports‚ Minivan‚ Truck‚ and Utility
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months. They plan to introduce and promote a new line of cars in the United States that appeal to the budget of everyone. They have lower end cheaper sedan cars and higher end luxury style sedans that may be a little more expensive that compare with that of the Honda Accord or Toyota Camry. The new line also included a sporty vehicle that will appeal to that of a gear-head teen who desires more power which ensuring a focus on safety with six air bags and the normal equipment that is standard on modern
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Research Goal: The main goal of this study is to examine the influence of culture on people’s luxury consumption from both psychological and behavioral aspects‚ specifically in China and the United States. By examining the differences in cultures‚ I will be able to sumarize consumer characteristics in these two countries and make marketing recommendations for brands that want to target these two markets. I will then provide successful examples of brands that have successfully employed the marketing
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Luxuries For Prisoners? Prison: A secure place where somebody is confined as punishment for a crime. What does society think of when they hear the word “prison”? Unfortunately‚ prison is far more luxurious than people would think. Instead of punishment for breaking the law‚ prison has become more of a relaxing facility to prisoners. Prisoners are treated with too much leniency because they are given more luxuries than a homeless person would have‚ and prisoners spend their time in jail doing everyday
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acquired other luxury retailers to continue to grow horizontally and to increase economies of scope. The economics of the luxury goods industry changed forcing Gucci to modify its strategy. Consumers demand shifted from classic style buyers to style conscious buyers. Gucci not only had to change due to the economics of the industry but they also had several problems with their existing structure. Hence Gucci made the following moves to reposition it to compete in the new economics of the luxury goods industry
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Line- Maruti Suzuki has a product line of 16 cars inclusive of 32 new and refurbished variants in the last 6 years. Image- Maruti is percieved as a trustworthy brand for the middle-class families. It is not known for its luxury‚ which was evident from the lack of success of its luxury brands- kizakshi and grand vitiara. It is also known for its fuel efficiency‚ primary the diesel cars. Technology and experience: Maruti was the first automobile company established in India and is in operations for the
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