and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through repetitive buying hence boosting sales. This paper looks into the considerations that should be put in place when developing a loyalty program for an online grocery store. It expounds further on the benefits
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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manager is told that a factory has just burned down and then advises the caller to see whether temporary arrangements can be made to supply customers through a foreign subsidiary‚ is that manager planning‚ organizing‚ coordinating‚ or controlling? How about when he or she presents a gold watch to a retiring employee? Or attends a conference to meet people in the trade and returns with an interesting new product idea for employees to consider? Somehow‚ in the rush to
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CASE STUDY #1 Fall 2013 Struggling Operations in a Manufacturing Organization You are the Chief Operations Officer a midsized window frame‚ aluminum siding‚ and tire recycling equipment manufacturing company located in the northeastern United States. Your company is organized along product lines‚ and you directly supervise the three people in charge of each of these product lines. The plants for these products are geographically dispersed over a two state area; the nearest plant is located
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PART 1 INTRODUCTION CHAPTER 1 INTRODUCTION TO PROJECT 1.1 PROJECT PROFILE 1. Topic of Project OTHELLO (or REVERSI) WINDOWS PHONE GAME. 2. Project Features 4X4 board game. Live counter of number of discs after every move. Sound alert on invalid moves. 3. Runtime Environment Information “Othello (or Reversi)” which is a Windows Phone Game runs on Windows Phone OS 7.0/7.1 and there is a prerequisite of Windows Phone SDK 7 to develop
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possible‚ which management functions might be most important to them? Why? Answer : As the top managers of their company‚ Bert and John have to establish the plans and goals and make some big decisions‚ such as which market do they want to develop‚ how much money they want to earn next year‚ which partner they want to cooperate and so on. As the top managers of the company Bert and John might face following issues: All leaders must have the ability to make things happen. Thus being the top managers they
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Shakespeare’s representation of Iago as central to an understanding of the text Othello. Othello by William Shakespeare is a tragedy that depicts the fall of an honourable man through the deliberate deception and manipulation of a dishonourable man. The play describes the protagonist Othello’s disintegration and the tragic consequences of his moral deterioration. In the tragedy Othello‚ Shakespeare develops themes of trust and betrayal and employs dramatic conventions such as irony‚ the fatal
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Eng 152 Othello There are many important messages portrayed throughout Othello that can still be applied in our lives today. He talks about everything from love and betrayal to the power of suggestion. The play deals with race issues‚ which is still a very big topic in today’s society. There are many important lessons that can be learned from Othello. Even though this took place hundreds of years ago‚ it deals with issues that are just as relevant now as they were when it was written. He
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most of those plays have been made into movies. One such play that has been made into a movie is “Othello.” The play “Othello” is one of Shakespeare’s greatest tragedies. It is about a black general in the Italian army‚ Othello‚ and what happened between him and his wife‚ Desdemona. The main villain in this play is Iago; who is a soldier under Othello’s command. Iago tells Othello numerous lies about Desdemona and Othello’s friend‚ and former right-hand man‚ Cassio. Shakespeare covers quite a few
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Dayton Sims Ms. Sadeghi May 9th‚ 2013 Eng2D1 Romeo and Juliet Language Revealing Social Class Essay. Language is a very amazing thing‚ It allows people to carry out day to day tasks and communicate with others. But‚ it can also reveal certain clues to a persons social class. In the play ’Romeo and Juliet’ written by William Shakespeare in 1596‚ their is very descriptive and creative language used through out the play. This type of language can be analyzed for many different reasons but
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