HBS Case: Metabical: Positioning and Communications Strategy for a New Weight Loss Drug 1. What is the decision-making process for Metabical? Who is involved? Metabical needs to decide whom to sell and what means to use in order to reach this group successfully. This decision has to be taken by Printup and her marketing team. The target market should be identified; first of all‚ the segmentation of the market needs to be done in order to analyze which segment of the market would be more attracted
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Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription‚ the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision
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CONTINGENCY contingency plan is a plan devised for an outcome other than in the usual (expected) plan.[1] It is often used for risk management when an exceptional risk that‚ though unlikely‚ would have catastrophic consequences. Contingency plans are often devised by governments orbusinesses. For example‚ suppose many employees of a company are traveling together on an aircraft which crashes‚ killing all aboard. The company could be severely strained or even ruined by such a loss. Accordingly‚
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hearing loss. Exposure to harmful sounds causes damage to the sensitive hair cells of the inner ear as well as the hearing nerve. These structures can be injured by two kinds of noise: loud impulse noise‚ such as an explosion‚ or loud continuous noise‚ such as that generated in a woodworking shop. Top What are the effects of NIHL? Impulse sound can result in immediate hearing loss that may be permanent. The structures of the inner ear may be severely damaged. This kind of hearing loss may be accompanied
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Forecasting for a New Weight-Loss Drug” For March 20‚ write responses to the following questions for the Metabical case. 1) How is Metabical different from the existing weight-loss options? How is it better or worse than the other options? Metabical is the first prescription drug approved specifically for overweight individuals (BMI between 25 and 30)‚ those individuals who have weight-loss goals of approximately 10 to 30 pounds; other prescription weight-loss drugs were approved for
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Contingency plan The contingency plan is to arrange in advance for an emergency event that may or may not happen. Single points of failure are really the central focus of contingency planning. Any time there is a failure of one of these elements‚ it can seriously risk our revenue stream and service to your customers. We have prepared contingency plans for customer online private security problem‚ server crashes‚ and factory emergency. * Customer private information security:
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Contingency Theory Contingency Theory is a class of behavioral theory that claims that there is no best way to organize a corporation‚ to lead a company‚ or to make decisions. An organizational / leadership / decision making style that is effective in some situations‚ may be not successful in other situations. In other words: The optimal organization / leadership / decision-making style depends upon various internal and external constraints (factors). Contingency Theory factors Some examples
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What is a Contingency Plan? Also known as “Scenario Planning”‚ a contingency plan is the creation of alternative hypothetical but equally likely future conditions. It’s about preparing for events such as the loss of Top Management‚ Customers‚ Suppliers and Market Share due to competition. Contingency planning is a normal part of everyday business. The need for a contingency plan‚ or a plan “B”‚ is extremely important and requires a thorough analysis of risks that a business may face. Dell
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Contingency: 2012: Using the concept of strategic choice‚evaluate the contribution made by structural contingency researchers to our understanding of management and organisation design. 2011: Using the concept of strategic choice‚evaluate the contribution made by structural contingency researchers to our understanding of management and organisation design. 2010: Drawing on empirical studies‚ critically examine how contingency theory explains the ways in which an organisation’s technical- economic
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of decision to be made between autocratic‚ consultative‚ democratic and other styles. See alsocontingency school of management. Contingency theory is a behavioral theory that claims that there is no single best way to design organizational structures. The best way of organizing e.g. a company‚ is‚ however‚ contingent upon the internal and external situation of the company. The contingency approach to organizational design tailors the design of the company to the sources of environmental uncertainties faced
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