INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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Many similarities exist between Night‚ Schindler ’s List‚ and the documentary. All three followed the same progression and sequence of events. At first‚ the Jews were just placed under house arrest after losing their businesses. Soon after‚ they are moved into dingy ghettoes. From there‚ the men and the women were separated and herded into cattle cars which took them to concentration camps. There in the camps‚ Jews were forced into labor working for the Nazis. When the war was nearing its end‚ the
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Neighbourhood Watch Setting up a Neighbourhood Watch is the perfect solution to reducing crime. The volunteer members keep their eyes open for suspicious activity and report it directly to the police‚ who can then take action. They can also help educate residents in ways to reduce crime‚ especially stopping burglaries.The problem‚ of course‚ is that it requires a commitment of time‚ especially from the Watch Co-ordinator‚ and that might not be for everyone. Community Initiatives If there’s no group
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“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr. “Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only
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What is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. FWhat is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. From 1927 to 1966‚ it was 13 rupees = 1 pound. This was maintained until 1966‚ when the rupee was devalued and pegged to the U.S. dollar at a rate of 7.5 rupees = 1 dollar. This value lasted until the U.S. dollar devalued in 1971. http://qna.rediff.com/questions-and-answe
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INTRODUCTION A treatise purporting to deal with the Indian Media’s‚ more specifically the Indian cinema’s treatment of women‚ cannot but take into account the background and history of the status of the Indian woman. The images we have of women and the roles that they play in society are not merely a biological or social development but are also a result of the myths‚ legends‚ culture and religion of the society we live in. This is more especially true of Indian culture. Although in the west‚ the
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“Attitude is a little thing that makes a big difference” Winston Churchill. This relates to the film Schindlers List as the main character Oskar Schindler has a major change in attitude towards the Jewish people. At the beginning of the film Schindler is introduced as a selfish man looking to exploit the Jews as workers. While he witnesses the liquidation of the Ghettos Schindler’s personality soon changes as he releases he can make a difference. This is shown using specific shots and lighting techniques
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Schindlers List 1) I believe the author; Steven Spielberg‚ intended to send a message concerning the human rights all humans have‚ and attempt to further enhance our understanding of the justice system‚ and its importance. With the amount of discriminations going on in the past few hundred years‚ I believe the message was to better inform the population of today about the truth and to help them respect the value of difference and life. 2) Like I mentioned in the first question‚ I believe
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