USER INNOVATION CLASS LEGO Case Study Simone Grancini Giovanni Giuseppe Savini HS 2010 User Innovation 1 AGENDA The Company‚ analysis History Today Tomorrow Collaborative Innovation Theory‚ evolution Tools Lego User Innovation Strategy Lego Board Games Lego “Design By Me” Costs and Benefits Q&A HS 2010 User Innovation 2 LOGIC BEHIND ANALYSIS History presentation structure: Focus on main learning points under: Product Development perspective Growth
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Mgt372.07 Journal # 04 Samia Farhana Syeda Wasima Hossain Chowdhury Farhat Asiya Nidhi 1110733030 1111275030 1010313030 Lego builds yet another record profit to become world’s top toymaker Summary: Lego‚ the most familiar brand name for children’s toys‚ has re-established its position into the world’s most profitable toy maker ahead of Barbie’s Mattel. But a decade ago‚ this Danish company was struggling highly to sustain in the industry as sales were declining at the rate of 26% each
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The Lego Group was founded in 1932 and has gone through hard times during the 1990s and 2000s‚ however they are going on a growth trajectory following a turnaround in 2005. With the high growth of the company‚ LEGO has a few issues and challenges in hand that require to be resolve for the company to enhance their growth potential. Q1. Porter 5 Forces Level of rivalry The overall level of rivalry may be seen as relatively high. Lego occupies a firm position in the market for construction toys
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such as The Lego Group and its’ competition‚ to give any downward variability in quality‚ price and how much their customers value their toys for entertainment. The toy industry is a very saturated market with little room for a drop off in market share. Most organizations within this industry had to find ways to cut cost through their multiple channels in order to make the largest return on the slim margins that this market has for “luxury items” such as toys. This meant that The Lego Group had to
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| Strategic Analysis of the LEGO Group of LEGO Group | | | Business Policy and corporate strategy 9th January 2012 Strategic Analysis of the LEGO Group Discussion and evaluation of strategies adopted by Lego during 1995-2009 Strategies adopted by Lego 1995-2009 Strategies are processes businesses carry out‚ the directions they take and the decisions they make to reach their goals (Thompson & Martin‚ 2005). Strategic models such as the Ansoff matrix can be used to aid companies
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In my organization there are many types of problem identification and formulation styles but the one most used is the logical and rational style. The military organization is a complex organization and we have very little room for mistakes‚ so when making decisions it has to be the correct one the first time around. Many lives depend on these decisions so it is important for are leadership to think logical and rational. When military leaders make decisions that effect their troops there is always
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There are about 915 million ways to combine six LEGO® bricks . But how many ways are there to keep a company on the right track? Kjeld Kirk Kristiansen‚ current owner of the LEGO Group‚ was faced with this question in 2004. On the surface it did not become known that LEGO was in trouble in those days. The small bricks were welcome all over the world and the British Association of Toy Retailers joined Fortune magazine in naming the company’s classic bricks the toy of the century. But the fifth-largest
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Summary of the case The LEGO Group’s vision was to “inspire children to explore and challenge their own creative potential”. Its motto‚ “Only the Best is Good Enough‚” had stuck with company since 1932 when Ole Kirk Christiansen‚ a Danish carpenter‚ established the company in the small town of Billund in Jutland‚ Denmark‚ to manufacture his wooden toy designs. As the company itself stipulated it: “It is LEGO philosophy that “good play” enriches a child’s life — and its subsequent adulthood. With
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LEGO: Building for the future A Comprehensive Case Abrar Ahmad Shakeel Anjum Ali Qurashi Group Members Khuram Shahzad Fahad Insha Figure Outline Introduction Situation Analysis Problem Identification (Main & Sub) We will be approaching this case by first analyzing situation broadly and then narrowing down our focus right to the problem and conclusion stage Alternative Development Evaluation Selection Implementa tion Recomm endation Time Of Case •Year 1999
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Annual Report 2011 The LEGO Group FINANCIAL HIGHLIGHTS Financial Highlights The LEGO Group (mDKK) 2011 2010 2009 2008 2007 18‚731 (13‚065) 5‚666 (124) 5‚542 4‚160 16‚014 (10‚899) 4‚973 (84) 4‚889 3‚718 11‚661 (8‚659) 2‚902 (15) 2‚887 2‚204 9‚526 (7‚522) 2‚100 (248) 1‚852 1‚352 8‚027 (6‚556) 1‚449 (35) 1‚414 1‚028 12‚904 6‚975 5‚929 10‚972 5‚473 5‚499 7‚788 3‚291 4‚497 6‚496 2‚066 4‚430 6‚009 1‚679 4‚330 3
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