Tools of Corporate Communication Corporate communication is a humongous process. It incorporates a whole range of functions like corporate design‚ corporate advertising‚ internal communication‚ crisis management‚ media relations‚ investor relations and public affairs etc. Corporate communication addresses the singular purpose of presenting a corporate entity to the world. It is effectively a management function which offers a framework for the effective coordination of all internal and external
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Resourcing Talent in Organisations Recruitment and Selection Successful talent resourcing is a key component to an organisation’s performance and to gaining competitive advantage. Within a competitive market it is more important than ever that organisations have the best people for each role within the company. Attracting candidates with the right skills‚ experience‚ abilities and attitudes is crucial to any organisation’s success. Organisations will take a number of factors into consideration in
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Learning Organization: Why is it important to Organizations? By Subodh Shakya Learning is at the heart of a company’s ability to adapt to rapidly changing environment. * John Browne (CEO‚ British Petroleum Company) Introduction of Learning Organization Learning‚ today‚ has become the essential part of our life. People who fail to learn new things‚ skills or acquire new knowledge have limited probability to success. The same applies to the organizations also. Organizations
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Utilising the video case study of Egg Finance’ (Slave Nation‚ Channel 4)‚ critically examine the extent to which corporate culture is used as an effective tool for the achievement of organizational goals. Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes‚ Caldwell & Posner cited by Moorhead/Griffin‚ (1989:494) as: "a set of shared‚ enduring beliefs communicated through a variety of symbolic media‚ creating meaning in people’s
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imperative that organisations open themselves up to reorganisation‚ including the application of ethical and moral decision-making‚ and incorporating interest of ethics in the corporate structure. According to Victor and Cullen (1988 cited by Cohen 1993‚ p.343) organisational norms and values are means to show how ethical problems should be addressed‚ creating an ethical climate which has a powerful impact on employees capacity to do the right things. However‚ the degree to which organisation encourages
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Corporate Culture (a) What do you think is the dominant corporate culture in your organization? Describe some of the features of this culture‚ what shaped them‚ and comment on their effects (both positive and negative) on organizational performance and staff behaviour and motivation. (b) Could some of the negative cultural features be changed or minimized? If yes‚ describe how you would go about changing them using any change model you like and what resources/support are needed. Suggest the
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Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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Managing people & organisations assessment notes Topics * Types of business * Mission Statements * Policies * Goals * Objectives ------------------------------------------------- Types of Business Sole Trader – one owner of business (1 person who has legal responsibility) such as gardener‚ window cleaner‚ small retailer‚ and plumber Advantages * Caters for needs of local people * Profits don’t have to be shared * Business affairs can be kept private
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UNIT - I BASIC STRUCTURE OF COMPUTERS FUNCTIONAL UNITS A computer consists of five functionally independent main parts. They are‚ ➢ Input ➢ Memory ➢ Arithmetic and logic ➢ Output ➢ Control unit Basic functional units of a computer [pic] The operation of a computer can be summarized as follows The computer accepts programs and the data through an input and stores them in the memory.The stored data
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What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity‚ alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle
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