9 th 9 th editio n This new edition has been thoroughly revised and fully updated to include: In addition the text offers a wealth of study support that includes: This text is supported by a mylawchamber website which includes: For students: regular case and legislation updates‚ web links‚ interactive self-test questions‚ practice assessment questions‚ an online glossary and flashcards for key terms. For lecturers: a testbank of multiple-choice questions that can be used to assess
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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