htm Principles of corporate rebranding Principles of corporate rebranding Bill Merrilees and Dale Miller Department of Marketing‚ Griffith University‚ Gold Coast‚ Australia Abstract Purpose – The paper aims to highlight the importance of corporate rebranding in branding practice‚ which is neglected in theoretical treatment‚ so an extended theory is to be developed. Design/methodology/approach – From the literature‚ the existing state of the theory of corporate rebranding is articulated
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Corporate rate (Hotel Equatorial Penang) Introduction Hotel Equatorial Penang is a city type hotel that are located at the south part of the Penang Island. It is a luxurious 4-star property conveniently located only 6km (3.8mi) from the center of Penang. Local places of interest include Queensbay Mall. The hotel is situated adjacent to the prestigious international 18-hole Bukit Jambul golf course which was designed by Trent jones and declared one of the most challenging golf courses in Asia. It
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Corporate citizenship is a term used to describe a company role in the society‚ many times people has changed the name for social responsibility of the corporations and in one way it´s true but we are missing a very important part in it definition‚ the part we are missing is that companies are like a citizen with a territory so they have their assets and they can sue or be sued‚ and when you seen the corporate citizenship like this you can understand that also the companies has all the rights that
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ACC00713 Corporate Reporting Assignment 1 SOUTHERN CROSS UNIVERSITY ASSIGNMENT COVER SHEET For use with online submission of assignments Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as either Word documents (with .doc extension‚ NOT.docx)‚ text documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format
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African situation‚ South Africa is known as a developing post-colonised country. Corporate governance is “a particularly salient issue in emerging markets attempting to compete for investors and capital with established markets where investors are less concerned about the quality of corporate governance practices” (Andreasson‚ 2002: 2).This statement rules out the possibility of a “comply or else” approach to corporate governance‚ and as a result “comply or explain” approach is the most suitable approach
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Introduction The main concept in the assignment is about corporate personality. First of all‚ we need to clarify the meaning and characteristics of company. In short‚ company means a body of persons combined for a common object. A company exist there must be a group of persons that more than 1 persons. In eyes of law‚ a company is a separate legal personality from its members. In Section 16(5) CA1965‚ it stated that a body corporate obligations and liabilities are its own‚ and not those of its
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The symbolic elements were widely used in the past especially in the middle ages. Designing‚ displaying‚ describing‚ and recording coats of arms and badges were and still are the elements found in todays business. Corporate identity blossomed just after the world war two in the 1950’s which took place in America by the Modernist movement . The consumer and modernist culture has led to a transformation due to the changes‚ the social life was going through. The war caused destruction but also brought
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more effective and efficient ways‚ strategies or practices that would appropriately suit the learning wants and needs of the student. A competent teacher should prepare and present innovative and effective classroom strategies so that students would continue abiding in the stated goals of a certain educational practice. Dunn‚ Griggs‚ Olson and Beasly (1995) indicate that good matching in student’s learning styles with educational interventions or teaching strategies/practices is beneficial to their
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The implications of downsizing (rightsizing) to the employees‚ communities‚ and families of the Corporate Downsizing What ever happen to the American Dream? Although our economy is struggling daily‚ our government at this point is still not willing to call it a recession. Due to the affect of corporate downsizing people are losing their jobs‚ homes‚ cars‚ families‚ and everything else of any worldly possession. This is happening on a daily
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J. Product Brand Manage. 6 (5)‚ 315 – 324. 2. Baltas G (2003). A combined segmentation and demand model for store brands‚ Eur. J. Market.37 (10): 1499 – 1513. 3. Bayus B (1992). Brand Loyalty and marketing strategy: An application to home appliances‚ J. Mark. Sci. 11(1)‚ 21-38. 4. Berry L (2000). Cultivating Service Brand equity. J. Acad. Mark. Sci. 28 (1): 128 – 137. 5. Blottnitz M (2007). Review of the South African Wholesale and Retail 6. Dawar‚ N.‚ & Parker‚ P. (1994). Marketing universals:
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