Increase Profit Margin for Krispy Kreme Lawrence A. Mayo‚ JR Strayer University Online English 315 Professor Kelly Gordon November 11‚ 2013 Nov. 28‚ 2013 Mr. James H. Morgan‚ CEO Krispy Kreme Doughnut Corporation P.O Box 83 Winston-Salem‚ NC 27102 Dear Mr. Morgan: Enclosed is a copy of my justification report for restructuring your business model and vision for Krispy Kreme. The research indicates where your company could
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KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME ’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME‚ one of the successful companies in the food-service industry‚ began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing
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Krispy Kreme Microeconomic Analysis: Dozen Glazed Donuts Elizabeth Reel GM 545 Ben Gruszczyk Introduction Krispy Kreme’s glazed donuts are a tasty treat especially hot out of the oven. Thousands of people enjoy this delectable delight every day. Knowing this I will attempt to analyze the microeconomics of a dozen glazed donuts at a weekly basis. I will be covering terminal course objectives A through D. The TCOs are as follows: TCO A- Illustrate how the price mechanism‚ in response
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health and current condition of Krispy Kreme Doughnuts‚ Inc.? In Exhibit 1‚ the income statement it is easiest to examine the financial health of Krispy Kreme Doughnuts‚ Inc. by using their net income. Net income is the most commonly used indicator to show a company’s profitability. In January of 2000‚ their net income was 5‚956 (thousands) and in August of 2004 it was 57‚087 (thousands). It steadily rose over the four years. Although‚ later in May of 2004 Krispy Kreme discontinued its Montana Mills
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BACKGROUND OF KRISPY KREME DOUGHNUTS Krispy Kreme Dougnuts was founded on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ United States by Vemon Rudolph. The company became a publicly-traded company in April 2000. Krispy Kreme Doughnuts produces approximately 5.5 million doughnuts a day consisting of 20 varieties. Krispy Kreme Doughnuts serves customers in 395 stores where 40 stores are in the United States and the rest are in 10 foreign countries namely Australia‚ Canada‚ Hong Kong‚ Indonesia
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FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
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My mom and I we’re walking out of Krispy Kreme while I was eating a glazed donut. I hop in the car and hear my mom’s phone ringing‚ not thinking to much of it I carry on devouring my donut. Suddenly a man’s voice stops me eating my donut. “I’ve heard that voice before‚ who is that?” I said to my mom. Slowly she turns her head with the palest face I’ve ever seen her have. “It’s your dad...” she said. I shut down‚ not knowing what to say or do. Sitting there for a little I finally get the courage to
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During the Great Depression‚ there was little to no food for soldiers. Krispy Kreme Doughnuts were invented in the 1930s and it was a smashing hit. Krispy Kreme Doughnuts to this day is still a smashing hit. On July 13‚ 1937‚ the first Krispy Kreme store opened for business in Winston-Salem‚ North Carolina. The company’s success and quick rise to popularity were due both to the personal history of Vernon Rudolph‚ its owner‚ and the larger cultural history of doughnuts in America (and more specifically
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8. Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? Overview In early 2004‚ Krispy Kreme’s prospects appeared bright. With 357 Krispy Kreme stores in 45 states‚ Canada‚ Great Britain‚ Australia‚ and Mexico‚ the company was riding the crest of customer enthusiasm for its light‚ warm‚ melt-in-your-mouth doughnuts. During the past 4 years‚ consumer purchases of Krispy Kreme’s doughnut products had taken off‚ with sales reaching 7.5 million doughnuts a day. Considerable customer excitement—approaching
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KRISPY KREME DOUGHNUTS‚ INC. As the millennium began‚ the future for Krispy Kreme Doughnuts‚ Inc.‚ smelled sweet. Not only could the company boast iconic status and a nearly cultlike following‚ it had quickly become a darling of Wall Street. Less than a year after its initial public offering‚ in April 2000‚ Krispy Kreme shares were selling for 62 times earnings and‚ by 2003‚ Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to open 500 doughnut shops over
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