Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion
Premium Marketing Ford Motor Company Suzuki
let the company collaborate again with international manufacturers‚ including Japan‚ the number one branded motorcycle manufacturer. VAMA Motors is the only company in the Philippines who is retrofitting branded sports bikes such as Honda‚ Yamaha‚ Suzuki and Kawasaki from Japan which replicates the latest models. The company currently has three systems: debit/credit system‚ website‚ and accounts receivable system. The debit/credit system and the website are already automated while the accounts receivable
Premium Motorcycle Accounts receivable Expense
Indian Automotive Industry In the early 21st century‚ with the original four Asian Tigers at or near to fully developed status‚ attention has increasingly shifted to other Asian economies such as China and India‚ which are experiencing rapid economic transformation at the present time and are thus leading a sort of redistribution of the epicenter of global innovative activities. Not only so‚ it is also being widely contended that these emerging new economies that have already shown capacities
Premium Automotive industry
SECONDARY DATA ANALYSIS The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:- 1. Maruti 2. Hyundai 3. Honda 4. Ford 5. Tata Motors 6. Nissan 7. Volkswagen 8. Fiat 9. General Motors 10. Hindustan Motors
Premium Automotive industry Tata Motors Suzuki
CURRICULAM VITAE . PARVEEN PAL Cont. 8003102777 1417-p urban estate-II Hisar 125001 (Haryana) Parveen.chevrolet@gmail.com OBJECTIVES:- I am seeking a chance for a more challenging job being a leader and better advancement opportunities. my hallmark are sincerity‚ honesty‚ hard work‚ and good analytical skills
Premium Gurgaon Haryana Suzuki
After watching the video‚ please answer the following questions: 1. List the business processes displayed in the video. A business process is a collection of related‚ structured activities or tasks that produce a specific service or product for a particular customer(s). In FedEx case‚ the business process is the packages sorting in order to ship them to customers in many destinations inside and outside the U.S. As displayed in the video‚ first‚ a FedEx agent picks up a package and scans it‚ entering
Premium Business process Decision support system Information systems
target market that Tata Motors focus on is people with higher income. To this target market‚ Tata motors offer them Jaguar and Land Rover line of cars. The major competitors of TATA Motors in Indian market are Ford Motors‚ Hyundai‚ General Motors and Suzuki Motors Corporation which are also
Premium Automotive industry Tata Motors Automobile
is used to deal with other huge companies that they also will be knowledgeable/experienced of how to get the auto financing running. • It would be easy to integrate because they already have numerous network partners to leverage‚ such as Isuzu‚ Suzuki‚ Fiat‚ Fuji Heavy Industries‚ etc. • Internally‚ China has a lot of competition within the different firms‚ so getting a good deal wouldn’t be a problem. 2. What is the most prudent mode of entry and market development for a car-financing
Premium Automotive industry Japan Renault
134658 units as compared to 178753 in the same period last year (down by 25%)‚ while‚ sales of imported car in the review period clocked in at 45378 units (down 18.5% YoY) Only 14 different cars are produced out of which 8 cars belong to Pak Suzuki alone. Suzuki Alto and Daihatsu Cuore were discontinued‚ which has left the total number of locally assembled cars to 12 only. Locally assembled car sales are expected to go up in fiscal year 2013-14 by at least 5-10% in the wake of a continuous decline
Premium Suzuki Automobile Japan
150000 150000-300000 300000-500000 above 500000 ------------------------------------------------- Q1) do you eat biscuits ------------------------------------------------- Q2) If given an option which cars you will prefer? Maruti Suzuki Hyundai Others specify_____________________________ Q3) What makes you to buy Maruti / Hyundai car? Brand name Price After sales service Performance ------------------------------------------------- Q4) a) What
Premium Service Service system Suzuki