Kodak History: Current CEO is Antonio M. Perez. Originally founded in 1881 as “Eastman Dry Plate Company”. Eastman invented the first cameras suitable for non-expert use. In 1888 the name Kodak was born and the Kodak camera was on the market. In 1892 the company was re-named Eastman Kodak and the name has remained the same. Kodak contributed to the introduction to color motion pictures in 1928 by inventing the film with the capabilities to do so. In 1929 Kodak introduced the first motion picture
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In my March 6 memo‚ I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak. This memo will explore the options I briefly
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Kodak Case Study 2) Compare traditional photography to digital imaging. What are the main structual differences? How have value creation and value capture changed from traditional to digital photography? The main difference between traditional photography and digital imaging is that digital imaging doesn’t need physical films to take pictures and papers to see the pictures taken. This changed the customer experience of the whole process of enjoying pictures as below. Traditional Photography
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IIM Calcutta Strategic Management Professor Sougata Ray Group Project: Eastman Kodak Group 4- Section C By‚ Gundu Ankitha Ramchandra (0132/49) Gundu Shiva Kumar (0133/49) Kammati Chandra Thej (0157/49) Kandula Dheeraj (0158/49) Koneti Jagdish (0164/49) Vaishnavi T (FP/20/12) Kodak’s Ascent: On January 1‚ 1881‚ Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm ’s activities‚ Eastman continued research
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Eastman Kodak Resource and Capabilities Analysis Eastman Kodak has been able to maintain business in a tough market that has changed dramatically fast. Kodak’s core competitive advantage was redundant with the new digital moves happening. The introduction of digital imaging has taken off beyond anyone’s belief. Eastman Kodak has acquiring other business in trying to gain a competitive advantage in markets they have never been in. Between 1985 and the early 1990’s‚ Eastman Kodak acquired
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Eastman Kodak Co.‚ so that you may come to an investment decision. The report will consider the company’s background (including Kodak’s areas of production)‚ a past obstacle Kodak has had to face and overcome‚ and a financial snapshot of Kodak over the past five years. BACKGROUND Originally founded in 1880 by George Eastman‚ the Eastman Kodak company now stands as a leader in the infoimaging industry. Infoimaging is a $385 billion industry that consists of using traditional and digital film
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Kodak Marketing Myopia: For 40 years‚ you couldn’t walk through Grand Central Station in New York without admiring the Kodak Coloramas. These 18×60 foot photographs showcased the Kodak brand to commuters‚ highlighting the creativity of great photography in a series of “Kodak moments.” Kodak marketing executives were adept at weaving the brand into the fabric of America for generations. In fact‚ at its peak‚ Kodak captured 90% of the US film market and was one of the world’s most valuable brands
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Eastman Kodak is the leader in digital camera sales‚ all is not well. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it’s time to look to new products and markets. For the first quarter of 2005‚ Eastman Kodak reported a $142 million loss. While it may appear Kodak is in dire straights‚ they are taking actions to establish themselves in the digital printing market. With the leadership of new CEO‚ Antonio M. Perez‚ Eastman Kodak is ready
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Kodak and Fujifilm Management Concepts Professor Nekia Hackworth Ife Morrison 5/8/2014 In 1879 George Eastman traveled to London to obtain a patent on his plate coating machine. The patent was granted a year later. Once the patent was granted Mr. Eastman got an investor at the name of Henry A. Strong. Soon after‚ Henry Strong and Mr. Eastman decided to go into business together. They created a company called Eastman Dry Plate Company. At that time Mr. Eastman quit his job
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Kodak and Fujifilm Orin R. Prater Professor Monique Baucham BUS 302 Management Concepts 05 May 2013 The Eastman Kodak company of New Jersey‚ which it is called today‚ was founded in 1888 with the invention of rolled film. Kodak changed the company’s name many times in its one hundred and twenty five year history. The first name was The Eastman Dry Plate and Film Company incorporated‚ which only had fourteen shareholders. Kodak invented the massed produced camera that would take one hundred
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