MKW1120 Week 8 submission: Market Segmentation‚ Targeting and Positioning Segment Name | Brief Profile | Sports Shoes Features | “Run Scotty‚ Run” | Adult males who like to run on the weekends. | -cushioning impact‚ shock absorption‚ good heel control | “Gym Junkies” | Adult females who are gym members. | -lightweight shoes to prevent foot fatigue-extra shock absorption-double-lasted combination of leather and mesh(support & ventilation)-solid rubber with micro-grip for traction on smooth surface-mid-sole
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Dissimilar to walking the initial contact in the stance phase of running is not called the heel strike as first contact with the ground is not always the heel‚ instead it is referred to as foot strike (Everett‚ 2010). Running consists of a stance phase‚ swing phase and also a flight phase when the runner has no contact with the ground. Recent trends have lead to the popularity
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methodology to quantify fit in 2-D. The 2-D fit metric has been worthwhile to show many footwear fitting problems. In this paper‚ the 2-D methodology has been extended to 3-D. First‚ the foot and the last outlines were aligned. Then‚ considering the heel height and toe-spring of the last‚ the height dimensions were included in the computation of the potential mismatch between foot and shoe. For ease of interpretation‚ the mismatch was color-coded. The proposed method enables footwear fit quantification
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While testing on animals has been used for hundreds of years for scientific and medical reasons‚ only in last decade or so has it been used for cosmetic purposes. These tests are conducted on a variety of animals‚ including rats‚ monkeys‚ rabbits‚ kittens‚ and dogs‚ and are used to determine weather or not a product is safe for human usage. Two of the more common tests are skin and eye irritation tests‚ or the Draize test‚ where the animal (often a rabbit in this case) is put in stocks‚ has it’s eyelids
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If the shoe doesn’t fit … “I call it ‘Barbie Doll Syndrome’– a 6 foot tall woman just doesn’t wear size 4 shoes. It’s abnormal‚ but we all want to look like Barbie‚” says fellowship trained orthopaedic foot surgeon Pam Davis‚ M.D.‚ Midwest Foot and Ankle Specialists‚ Davenport. “The typical problems I see are directly related to shoes that aren’t shaped like a person’s foot. Wearing shoes too small or those shaped in an unnatural way will cause deformities‚” she adds. Pamela Davis‚ M.D
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touch only known to those close to her heart; steadfast and loyal‚ giving little ground to those who oppose her. Event/Person/Place: Ellie dog Metaphor: true and warming; safety and enduring; larger than life with the heart of a kitten. Event/Person/Place: my music Metaphor: angelic‚ a voice like that from heaven and a loving heart; triumphant and worldly with passion and fulfillment; transcendent to oneself and others close by. Part 2: Natural/Mental Orders
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and family during our daily life. Pets take away the negativity and give us unconditional love and joy. Can you imagine that when you step through your door after a long‚ grueling day of work‚ and there’s a tail-wagger welcomes you‚ or that furry kitten jumps onto your lap playing with you? How sweet it is! Second‚ pets give you a companionship in life. For example‚ dogs can be our friends and family members. They are the best audience when you need someone to talk to. Pets are truly loyal and faithful
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to do something you do not have to do‚ it is much more than that. Having courage can mean a plethora of things. It could mean being able to remain level-headed in a dangerous situation. Like a firefighter going into a burning building to save a kitten. It is that thought in the back of your head you have that says everything will be okay and keeps you going even though you feel like you are going to die. This could even apply to a mere child going through a haunted house on halloween. In the
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ensure the safety of the officer on duty when the equipment is being used. Second‚ overpopulation is one of the biggest issues in our community‚ and not to mention the state. Overpopulation can be stopped in many ways. One way is to adopt a puppy or kitten from your local animal shelter instead of going to a pet store and buying one. The animal shelters in my community are having to hold up to 50% more animals than they are equipped for and it is terrible conditions for the animals‚ as well as the employees
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pitch is just the frequency. (“Pitch‚” n.d.) Humans perceive sound more or less the same depending on how good a person can hear. High frequencies are generally produced by smaller objects such as small instruments‚ objects or even small animals‚ eg. kittens. Low frequencies are generally produced by larger objects such as large objects‚ instruments‚ eg. bass drum‚ or even bigger animals such as the elephant. In a similar way‚ our brain perceives high frequencies as “happy”‚ “exciting” or “lively” noises
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