EXPLAIN THE PURPOSE AND BENEFITS OF PEST ANALYSIS. PEST analysis is used to evaluate the political‚ economic‚ social and technological influences that organizations might face when they are about to start a project. It provides external factors that organizations should take into consideration before they start the projects. In this case study‚ the UNISION used PEST analysis to investigate the external environment surrounding migrant workers; it helps UNISON to identify and understand the reasons
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PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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entertainment facilities even on domestic‚ short distance flights. The airline staff‚ till the time they got their salaries‚ were among the best paid in the country. Reasons for down fall... 1.No network planning- "A me too approach" kingfisher tried to copy the network of arch rivals " jet airways".Shifting its international operations base from Bangalore where it was the sole indian carrier offering wide body services to mumbai..the home base of both Jet airways and Air India.
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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(IV) SWOT Analysis | 18 | (V) Recommendations & Conclusions | 25 | Introduction United Breweries Group or UB Group is an Indian conglomerate company owned by Dr. Vijay Mallya‚ based in Bangalore‚ India. The company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business includes beverages‚ aviation‚ electrical and chemicals. The company markets beer under the Kingfisher brand and has also launched Kingfisher Airlines‚ an
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M. (2003) A Handbook of Human Resource Management Practice. 9th Edition.London and Sterling‚ VA: Kogan Page. Beer‚ M.‚ Spector‚ B.‚ Lawrence‚ P. R.‚ Mills‚ Q. D.‚ and Walton‚ R. E. (1984) Managing Human Assets. New York: Free Press. Boxall‚ P. (1992) “Strategic Human Resource Management: beginning of a new theoretical sophistication?” Human Resource Management Journal 2 (3): 60-79 Beer‚ M.‚ Spector‚ B.‚ Lawrence‚ P.R.‚ Mills‚ D.Q.‚ Walton‚ R.E Keenoy‚ T. (1990)‚ "Human resource management: rhetoric
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Name: Organisations Management and People Module code: HR 1004 Id : 105353 Pest analyses‚ also partially known as “STEP”‚ has always been undertaking a vital role to every dynamic of all business organisations. Each and every organisation has to undergo involvement and interference of certain factors relating political‚ environmental‚ social and technological factors (PEST). These factors may contain striving from other companies‚ price variation‚ unreliable raw material
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Tutorial 1: Markets and Organizations Q1. Case Study [pic] Managing external influences First Group (First) is the UK’s largest transport operator‚ employing more than 137‚000 people in the UK and the USA. In the UK‚ it runs rail services carrying around 275 million passengers a year. It is the UK’s largest bus operator and also runs a rail freight business. In the US‚ it operates school transport for nearly four million students a day. The company is seeking to extend it operation in UK
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Kingfisher – Marketing Strategy Contents 1. Kingfisher’s class of business & market strategy * CLASS OF BUSINESS * MARKETING STRATEGY SUMMARY 2. Marketing Strategy Details * LIFESTYLE MARKETING * CHANGING SHOPPING EXPERIENCE * GOODTIMES - KINGFISHER FLYING EXPERIENCE 3. Fighting competitions(SWOT) * STRENGTHS * WEAKNESS * OPPORTUNITIES * THREATS 4. Contribution To The Society 5. Bibliography Kingfisher’s class of Business & Market
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A PROJECT REPORT ON KINGFISHER AIRLINES LTD. Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then‚ it has only been growing in terms of players and the number of aircrafts. At present‚ private airlines
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