minority of KFC’s restaurant in Mexico & Poverto Rico were company owned. However‚ KFC had established 21 new Franchises in Mexico by the end of 1993. Now it has nearly 13000 outlet all around the world. KFC is a fast food industry. It is introduced in Pakistan round about 2 years ago. Firstly‚ KFC opened in Karachi and then after in Lahore. KFC has two branches in Lahore‚ one is Garden Town and other is Cavalry Road. KFC Corporation based in Louisville‚ Kentucky is the world’s most popular chicken restaurant
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and 3 reasonable prices. Main cities of the country are selected for placing McDonald’s branches. Tv advertising‚cutouts are the fundamental promoting methods which we used. And also we have done “S W O T” Analysis and “P E S T” analysis regarding our company to find out prevailing situation and obtained relevant data which is very important when implementing those marketing strategies. Finally‚ we think that we will be strong enough to give full satisfaction for the customer than ever with these
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HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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Table of content Introduction KFC is the largest and most famous brand in the quick service restaurants of the fast food industry in Malaysia. The firm opened its first outlet in Jalan Tungu Abdul Rahman in 1973. Today the firm boasts 390 restaurants nationwide and controls 35% market share of the fast food industry in Malaysia. Source: http://www.kfcholdings.com.my/English/Flashsite/BusinessUnits/Restaurants_KFC.asp Company vision: “To be the leading integrated food services group in
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POSICIONAMIENTO Uno de los muchos misterios del marketing moderno es como KFC‚ una vez más deslucido de la marca estadounidense de comida rápida‚ superó a todos los competidores y rivales‚ en particular‚ el líder del mercado mundial de McDonald’s‚ para convertirse en la mayor cadena de restaurantes en China. Tanto si se mide por el número de restaurantes‚ los ingresos‚ o participación de mercado‚ KFC es de lejos la marca número uno de restaurante en China. Aún más sorprendente es su dominio sobre
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Situation Analysis 1.0 Market Summary Pollo Tropical has a good amount of information about its customers‚ identifying common characteristics between them as well as working on satisfying those similarities. As target markets‚ Pollo Tropical aims the Hispanic and Caribbean community‚ as well as other people looking to get a grasp of the before mentioned cultures. The restaurant also serves people looking for great quality food that helps them keep their health‚ as well as their physique
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Harland David Sanders was a founder of Kentucky Fried Chicken (KFC)‚ who was born September 9‚ 1890 in Indiana‚ USA. He is the man popularly known as the face and logo of KFC. The spectacled Colonel Sanders could easily be recognized by his walking cane‚ black string tie‚ crispy white suite‚ and clean. In past‚ there were many travellers stopped at his service station wanting snacks and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel
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internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could expand rapidly into the market to beat their competitors to the punch and capitalise on such a promising opportunity. Unfortunately for KFC‚ they
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KFC MALAYSIA The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. COLONEL’S STORY KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew
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both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing advice about the location of store and exclusive sponsorship in 1‚5miles radius with population are about 30.000 people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the
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