Individual Project 1 1. Given the trend in obesity among American consumers‚ which industries stand to benefit the most? Why? Given the obesity issues in the American consumers‚ the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits‚ customers ’ wants and the society ’s interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term consumers ’ wants
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Kentucky Fried Chicken and Global Fast-Food Industry Executive Summary This case study will show a brief history of KFC (Kentucky Fried Chicken) and how it became successful. It includes a brief history of how it ended on the road and now known as one of the most famous fast-food chain around the world. Its SWOT Analysis (strengths‚ weaknesses‚ opportunities and threats) will show how they became famous and the things that they need to improve for their weaknesses and the opportunities that they
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product introductions are slow. ’’ Market research inefficiency. Eg. Germans were not accustomed to buying takeout or ordering over the counter. McDonalds performed better in this aspect. ’’ Crispy strips and chicken sandwiches cannibalized the fried chicken sales. 2.2 Long Term ’’ Differences between the PepsiCo and KFC corporate strategy and culture. ’’ PepsiCo/KFC poor relationship with franchisees. ’’ Increased competition from direct and indirect competitors. ’’ Reduction in market
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Marketing Concepts The following list of marketing concepts may be discussed when utilizing this case. However‚ each individual instructor may choose to emphasize certain concepts while placing minor emphasis on others and even perhaps ignoring certain aspects of the case situation. The Changing Role of Marketing Marketing Intelligence Market Segmentation Product Strategy Services Marketing Distribution strategy International Central Issue This case discussion may be focused
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Kentucky Fried Chicken and the Global Fast-Food Industry Case Analysis 1.0 Source Problem The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market‚ KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate‚ oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted
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1. The five-force analysis suggests that KFC faces a very active and rigorous competition. There is extreme rivalry in the fast food industry. There are more then a hundred other fast food businesses that KFC competes with. Statistics show that there is always threat of new competition as there are new chains developing from time to time in the industry. The reason behind such a threat existing is due to the fact that the industry is a highly profitable market. There a various number of
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Kentucky bluegrass is a versatile cool season perennial grass that adapts to a wide range of soil pH‚ soil texture‚ and microclimate within temperate climate zone. The ideal growing conditions are well-drained fertile soil with medium texture‚ and humid temperate regions. Kentucky bluegrass can tolerate soil pH from 5.4 to 7.3‚ however‚ studies carried in Central Oregon indicated optimal performance when soil pH is between 6.2 -6.8 (Butler 2002). Kentucky bluegrass has low tolerance for saline
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The first event occurred in December‚ 2003‚ KFC began to market its new product "Chicken Warp of GuLao Meat" (an innovation of a Cantonese traditional dish). The commercial in which they marketed this new product showed a traditional Chinese Cantonese restaurant empty and the local KFC filled with people looking for the new wrap. In the end of the commercial even the Cantonese chef could not resist the new wrap‚ takes a bite and the restaurant tablet falls from the wall. Chinese consumers revolted
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Gaming in Kentucky Former Governor Paul Patton introduced the possibility of casino-style gambling in the Commonwealth of Kentucky on Tuesday April 27‚ 1999. Over the past thirteen years there has been a firestorm of controversy surrounding the costs and benefits – both economic and social – of such an initiative. Gambling‚ in Kentucky‚ has evolved largely as a partisan issue with Republican lawmakers leading the opposition. Current Governor Steve Beshear is continuing the fight for casino-style
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Almost all people certainly have known what fried rice is. Many of them also like to eat fried rice. But not at all know how to make a delicious fried rice. You will get a different sensation if you try to cook it by yourself. A special food certainly is made from a special ingredient too. For making a special fried rice‚ you have to prepare the ingredients. The ingredients are two carrots‚ ½ an onion‚ celery‚ 3 eggs‚ beet bullion‚ black pepper‚ garlic powder‚ ground ginger‚ soy sauce‚ butter‚ vegetables
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