Assess Boston Chicken¡¯s business strategy. What are its critical success factors and risks? Boston Chicken wanted to be a home meal replacement. Its main strategy includes (1) focus on franchising to larger regional developers who will open new stores in the region; (2) focus on home cook taste food and keen on introducing new varieties of food choices; (3) rapid expand to open new stores; (4) keen on operation and process improvement. Such a strategy made the business expand fast in term
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BOSTON CHICKEN‚ INC* At the end of 1996‚ Boston Chicken was one of the hottest names on Wall Street. Operating in the highly competitive restaurant industry‚ the chain had grown from 18 stores in 1991 to over 1‚000 stores in 1996 and in its short history had raised over $1 billion in public offerings. EPS had grown from just $0.06 in 1993 to $1.01 in 1996‚ representing an annual growth rate of well over 100%. At the end of 1996‚ Boston Chicken traded around $40‚ representing a price-earnings multiple
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Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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Ouari SEKKOUM Product and Brand Strategies Saxonville Sausage Case Study What is the current situation? Saxonville is a family company from Ohio has existed for seventy years‚ it produces a range of pork sausage‚ and they have three types of products: breakfast sausage‚ bratwurst and Vivio sausage. Products are sold in all the United States‚ through national and regional distributors. The firm’s revenue is estimated at 1.5 billion dollars in 2005. Since 2004‚ the company is experiencing difficulties:
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Buzz Buzz...Buzz Buzz....Buzz Buzz. You hear the sound of a mosquito coming towards you‚ Buzz Buzz. It lands on you‚ but before you can swat it away‚ BAM! You are bitten. You will be fine‚ hopefully. But if you live in a tropical or subtropical place‚ you may be at risk. At risk for the most terrible of all the terrible mosquito caused diseases‚ just kidding. But you are at risk for yellow fever. What is yellow fever? That is why I am here‚ that is hopefully why you are even reading this paper‚ to
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Food‚ Inc. is one means by which the American food economic system is analyzed. This documentary film shows how American food economic system follows the idea of capitalism and how it affects the food industry. Capitalism is an economic system in which the means of production and distribution are privately or corporately owned and development is proportionate to the accumulation and reinvestment of profits gained in a free market. A free market economy is based on supply and demand with little or
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1. How has technology been applied to the food production process? Give/describe at least 3 examples. In the last 50 years‚ technology has completely changed the way we eat. When we think about farming‚ we think red barns‚ green grass‚ free-roaming animals‚ etc. Farming‚ now-a-days‚ is far different than the image the industry has lead us to believe. Farming has become a highly industrialized and mechanized business. The reality is our food is no longer coming from farms; it’s coming off assembly
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Food Inc. The documentary Food inc. by Robert Kenner is a documentary about the food industry and some of the issues that have emerged with the modernization of said food industry. Robert Kenner presents his arguments in sorts of subtitle such as “The dollar menu”‚ and “The cornucopia” to help identify his main points. Robert Kenner also brings in some experts such as Michael Pollen and Barbara Kowalcyk‚ into his documentary to bring some credibility to his argument‚ as well as adding specific
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Zackery White ` Food Inc. 1. Incorporation (Inc.) means to form a legal association of individuals‚ created by law or under the authority of law‚ with a continuous existence independent of the existences of its members‚ and with powers and liabilities distinct from those of its members. Therefore‚ Food Inc. implies that food system of the modern day has become more of a combination of monopolized businesses‚ whom only care about their profits‚ rather than the farmers from the obsolete
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No Name Professor Smith English Rhetoric in Food Inc. Michael Pollan‚ author and co producer said “I had no idea that a few companies change what we eat today” (Food Inc.). Today’s food companies are so large that they control every aspect in the food industry. The company’s control who grows the crops‚ what crops are grown‚ where the crops are shipped‚ how the crops are utilized and who can use the new products. The farmers have no say on how to running their own farm. The companies try to
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