can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing weapons‚ advertising is renowned for its long lasting impact on viewer’s mind‚ as its exposure is much broader (Katke‚ 2007). Advertising reaches us through a channel
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hypothesis that over time there is consumers’ movement from thinking toward feeling. Also‚ Vaughn believes that high and low involvement (the vertical side of the matrix) is also a continuum‚ proposing that high involvement can decay to relatively low involvement over time. Vaughn developed a planning model by pulling together the major theories of consumer behavior and advertising to make the FCB Grid. Vaughn (1980) reviewed four traditional theories of advertising effectiveness from which effects
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the family. Today children are not only passive observers but they have taken a considerable place in the families and have a significant influence on parental buying decisions and they have occupied a big segment in the marketplace. Children are consumers in their own right; there are more products produced and directed at them. Because of a growing awareness of the role children play in family decision making on family purchases other than toys and cereals‚ as well as a realisation that the influence
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sexual appeals in advertising. • Negative roles of sexual appeals in advertising. • Conclusion • Pictures • References Introduction: Sex Appeal is one such method of differentiation that suppliers have found and proven to be successful. By targeting our basic animalistic behaviour‚ namely the drive for sexual reproduction‚ firms have found that through a cleverly designed message containing sex appeal‚ they can attract and hold on to consumers’ attention‚ thus
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Preparations for the New Year begin a couple of weeks before the big day. This is a fun time full of anticipation and joy as we get ready for the thrill and excitement of the celebrations. According to the traditions‚ this is the time to clean the house‚ prepare food for the feast and make banners and decorations special for the New Year. A clean house to welcome the New Year Before the New Year comes‚ it is one of the Chinese New Year customs to clean the house from top to bottom to get rid off
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people fill the air. No‚ it’s not Christmas‚ New Year’s Eve‚ Thanksgiving‚ or Labor Day. It’s the Chinese New Year! This is a time where all worries and sorrows are left behind and the only rule is to be merry and celebrate. Each year represents a different animal of the Chinese Zodiac and this New Year is the year of the horse. Why is the Chinese New Year so awesome? Three reasons: 1) It tells of an amazing origin of the Chinese culture‚ 2) It is when Chinese cooking and cuisine goes all out‚ and 3)
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|1 |Read the dialogue below and answer the question that follows. | | |[pic] | | |The expression ‘pulling my leg’ means to | | |A |force the person to walk away
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China’s armed forces The People’s Republic of China (PRC) is seen by many as an economic powerhouse with the world’s largest standing military that has the potential to translate economic power into the military sphere. As one of the elements of power‚ a nation’s military potential is based not only on its capability to defeat an adversary‚ but also its ability to coerce and exercise influence. China’s standing armed force of some 2.8 million active soldiers in uniform is the largest military
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Chinese New Year The most favorite holiday celebration in my country is Chinese New Year. It contains threes parts: the preparations‚ New Year’s Eve and New Year’s Day. The Chinese New Year’s day is different from each year because it is based on the Chinese traditional lunar calendar. For the preparations of New Year‚ Chinese prefer decorate their houses and purchase goods that relate the Chinese New Year’s celebrations. Like people in Western countries prepare for Thanksgiving and Christmas
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Advertising campaign case study New BMW Series By Ze Chen (30109683) Executive summary Designed for driving Pleasure advertising campaign from the largest luxury brand in the world-BMW. This new designed for driving pleasure features the all new 4 Series Concept. The campaign was promoted by multiple media‚ and the advertisements that have appeared in poster have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market
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