Chapter 1 Introduction 1.1 Introduction Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently
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PRIVATE EQUITY – A VIABLE ALTERNATIVE SOURCE OF FUNDING FOR GHANAIAN SMEs By Joseph Ciici Arthur Ghana’s workforce is predominantly employed by the informal sector. This sector of our economy is largely made up of Small and Medium scale Enterprises (SMEs) and sole proprietorships (“one man business”). This is confirmed by available data from the Registrar General which indicates that 90% of companies registered in Ghana are SMEs. Over time‚ this target group has been identified as the catalyst for
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Long-term financing requires a meticulous understanding of the various features of debt and equity and their impact an organization. While evaluating debt and equity‚ an investment banker also has to consider the unique characteristics of the organization’s dealings while ensuring that the organization’s requirements are met. Debt CapitalDebt capital includes all long-term borrowing incurred by the firm. The cost of debt was found to be less than the cost of other forms of financing. The relative
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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out above the rest‚ Julia. Julia is quite young and mostly obeys the Party’s rules‚ she usually defies the little rules but claims to be breaking the “big” ones. Julia makes it clear that she hates the Party‚ yet does not want them to be eradicated? Surely Julia keeps heads spinning‚ this is certainly true in Winston’s case. Winston is quite special himself‚ at the beginning of 1984‚ the feelings he felt towards Julia were more or less violent. When Winston first set eyes on Julia the only thoughts
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Martha Stewart: Lemons into Lemonade Before one can make an informed decision as to whether Martha Stewart’s handled the incident responsibly or whether or not her actions were moral or immoral‚ one must first understand the basics of ethics and understand whose rights are involved and how they were affected. Then one must also examine who will be helped and who will be hurt by her actions and then make a decision based on the information and personal values as they relate to the issue. Martha
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Hall 1 Makalia Hall English 2 Mrs. McAlister 2/16/15 Julia Alvarez Essay Julia Alvarez was born on March 27‚ 1950. She was born in New York City. When she was three her family moved back to her families’ native land‚ Trujillo. Julia moved back to New York‚ where she graduated from high school in 1967. Then she then attended Connecticut College for two years‚ where she won the Benjamin T. Marshall Poetry Prize. After attending Bread Loaf School of English‚ at Middlebury College. She received a bachelor
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with them. She was tipped off that one of the things they researched did not pan out. The spending on the project would not yeild any sales so the expected companies profits would never be. This is a bad thing if you own the stock the way Martha Stewart did. The illegal part was that she was told that the company was not doing well before anyone else or before it became public knowledge. She sold her stock and the next day or two the company announced their problems. This caused their stock to plunge
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trades or creditors are another option of short term finance. A company can borrow the goods from supplier and pay them later in given period of time. Also we can categorise the source of finance in following ways: a) Equity b) Debt c) Hybrid theory Equity: Equity is the main source of finance that belongs to the owners or stockholders. It is ownership interest of shareholders in company.
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Julia Cameron was born in Calcutta‚ British India. She was a British Photographer that started her career at her latest age. Julia‚ was a regular mother of six children and was married to Charles Hay Cameron. Her story of becoming one of the famous photographers back in the days‚ was a very peculiar and interesting way. Julia received her first camera when she was 48 years old‚ the camera was a gift from her daughter and son in law. After receiving this amazing gift‚ she started using it with her
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