Nantucket Nectars’ "Juice Guys" Bottle Formula for Success With Quality Ingredients The island of Nantucket is known for its entrepreneurial spirit. Tom Scott and Tom First caught that fever nine years ago when they started peddling Nantucket Nectars in the island’s harbor. Now the self-proclaimed "juice guys" hold the number-two spot in the New Age beverage market. To say the juice guys started their company‚ Nantucket Nectars‚ on a shoestring budget would be an understatement. The two Toms
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stock would have been based on 1) raise capital to support the business’s strategic plan‚ 2) align new management to perform day-to-day operational and administrative tasks‚ and 3) pay me a substantial amount of cash so I can pursue other ventures. Nantucket Nectar’s revenue was a growing rapidly and the brand was receiving well deserved recognition and publicity. And the company’s strategy and dedication to high quality was proving
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Engineering 9 Section Cases Nantucket Nectars Nantucket Nectars was founded by Tom First and Tom Scott. It is a company that has been built around its “personal” informal corporate structure and as a result of owners’ passion for the venture. Unlike any other product in the market‚ they created a very high quality product which lead their customers to pay the extra price premium for it. First and Scott wanted their company to grow and in order to do so they had two options: they would come out
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Nantucket Nectar is a beverage company created by Tom Scott and Tom First who met at Brown Universities. They first created Allserve‚ a floating convenience store that served boats in Nantucket Harbor. They then started creating and selling juices in 1990. Nantucket Nectars achieved its first year of profitability in 1995. It continued to grow and the firm was approached by six or more bidders that were interested in acquiring a position of the company. Therefore‚ Tom and Tom had to decide what they
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Juice Guys™ In the summer of 1998‚ Nantucket Nectar created a subsidiary of their brand called Juice Guys. This new product was comprised of fresh juice and fruit smoothie drinks that were taking over the West Coast. Within three-and-a-half months‚ Juice Guys had sold a total of 175‚000 items ranging from smoothies‚ yogurts‚ sorbets‚ Nantucket Nectar drinks and fresh squeezed juices. Juice Guys’ revenue went up to 91% and they made a profit of $227‚000 in sales. Noticing the tremendous success
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CODEX STAN 247 Page 1 of 19 CODEX GENERAL STANDARD FOR FRUIT JUICES AND NECTARS (CODEX STAN 247-2005) 1. SCOPE This Standard applies to all products as defined in Section 2.1 below. 2. 2.1 DESCRIPTION PRODUCT DEFINITION 2.1.1 Fruit Juice Fruit juice is the unfermented but fermentable liquid obtained from the edible part of sound‚ appropriately mature and fresh fruit or of fruit maintained in sound condition by suitable means including post harvest surface treatments applied in accordance with
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Statement Sainsbury’s implementation of LMUK’s Nectar loyalty program is one of its largest outsourcing collaboration in history. Although the partnership has been proven to be successful‚ Justin King ponders over whether Sainsbury’s should continue to work with LMUK or go solo and develop its own loyalty program. Benchmarking with other grocery chains‚ the group chief executive is wondering if Sainsbury’s should continue to invest £120 million on Nectar or shift the investment to other potential uses
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The offer to Joint Juice Inc. by both Albertsons‚ the nation’s second largest grocery chain‚ and Safeway‚ the second largest grocery chain to sell Joint Juice’s products through their nationwide chain stores posed a challenging decision to the company. To sell its products throughout the nation is no doubt a great opportunity for Joint Juice‚ particularly as a start-up business. However‚ this offer challenged the company’s original strategy of staying regional for several more years and learning
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Economics Boost Juice Case study Boost juice is currently experiencing economies of scale 3 reasons for Boost Juice experiencing economies of scale 1 – Purchasing inputs and raw materials in bulk • Buying in bulk means that the average cost of each unit of raw material is cheaper than if each unit was bought individually • In one year alone‚ Boost juice goes through more than 35 tonnes of mangos and you still have all of the other range of fruits that are bought. Therefore buying
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CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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