AGUIO CITY—Sagada‚ the most popular tourist destination in Mt. Province‚ wants to patent its homegrown etag‚ an indigenous salted meat dish that is the favorite in almost every ritual feast (cañao) of the Cordillera. Residents who mount the Etag Festival every February have started the process to acquire the patent for the native way of preparing the delicacy‚ given the interest it has drawn from people outside the region. Etag is called kinuday by the Ibaloi and kiniing by the Kankanaey in Benguet
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Sandwich Questionnaire 1) What type of bread do prefer> White Whole meal Wrap Bagel 2) What type of filling would you like? Chicken Beef Fish Lamb 3) What sauce do you prefer? Red Brown Salsa 4) Would you like mayo on your sandwich? Yes No 5) How much salad would like? Little Average Lots 6) Would you want your sandwich to be low in calories Yes No Don’t Mind 7) What is your age? 10-20 21-30 31-40 41-50 51-60 8) How often do you buy sandwiches in a week Once Twice Three time More 9) How much are
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ROCKVILLE‚ Md.—In the last two years‚ American street food has been reinvented and reinterpreted to reflect the changing ways Americans eat. According to “Street Food: Culinary Trend Mapping Report” from the Center for Culinary Development (CCD) and Packaged Facts‚ this food renaissance will bring more small plate snacking‚ more food products sourced and prepared in eco-minded ways‚ and flavorful global food‚ all fast‚ fun and handy. Enticed by the convenience and affordability of street food
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can I‚ Ann Banks‚ product marketing director at Saxonville Sausage Company‚ suggest a suitable position for the Italian brand sausage Vivio? Options: I can choose from one these four concepts developed: a) “Family Connection” concept b) “Love” concept c) “Balance” concept d) “Creative/Clever cooking” concept Decision: Saxonville Sausage Company should use the “Creative Cooking” concept Reason: From the data on Italian Sausage Concept Assesment‚ it can be seen that both “Family Connection”
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What was Anne Banks main research objective? As a new product marketing director of Saxonvile Sausage Company she has the responsibility to research the market for Italian sausage. Her objective is to find out the needs and requirement of the people so that company can match up with their needs. Another objective was to achieve the profit for the company for the next fiscal year. She needs to match up the core value of the product with the hearts and minds of the people. Could you identify the
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1. What is Giuseppe Sausage Company’s Strategy? Giuseppe’s Sausage company strategy is to start small and work up to a larger clientele by initially concentrating on high quality‚ unique specialty sausages customized for clientele in their local region. Smaller companies are able to offer a wider variety of specialty sausages because they are only concentrating on a smaller client base whereas larger companies tend to focus on producing a few varieties to cover a larger customer base.
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MKT 520: Fall 2010 October 4‚ 2010 Case 1: Saxonville Sausage Company The Problem Saxonville Sausage Company has hired a new Ann Banks as product brand manager. Steven Sears‚ VP of Marketing‚ has given Ms. Banks the Vivio Italian sausage. This product is on a slow gain and awareness among consumers. The company has recently released their branding company and needs Banks to increase awareness in the new product. Yet‚ Banks needs to do some heavy research before she can make a decision
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preparers of Italian sausage products and what these women value above all else is the ability to create happy memories with their families around the dinner table. By positioning Saxonville’s Italian sausage product line with this core value in mind‚ we are providing our consumers with the satisfaction that comes from a “job well done”. These nurturing mothers and homemakers can feel good about feeding their families wholesome and appealing meals made with Saxonville’s Italian sausage products. To
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squeals and squawks pierce your eardrums‚ though not all of what you can hear is ear splittingly beastly. The cheeky giggles of children and the low pitched laughter of the adults‚ deafening. Inhaling the aroma‚ you could feel the succulent sizzling sausages that were drizzled with appetizing sauce‚ at the back of your throat. A wide-eyed little girl stared at the overflowing candyfloss‚ enchanted by the colours and smells. It was run by a balding man with a clammy red face and dull blue eyes who
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1.0 Executive Summary By focusing on its heritage and the strength it brings into the products‚ their quality‚ and uniqueness‚ Salvador’s will increase its sales to more than $2 million by the turn of the century‚ while improving the gross margin on sales cash management and working capital. This business plan leads the way. It renews our vision and strategic focus on the quality and value we put in our products and the market segment originally targeted. Our vision has been broadened by
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