Riley Eichhorn Zipcar: Refining the Business Model The idea for Zipcar began in 1999 when Antje Danielson approached Robin Chase with her new idea for a start up – car sharing. Danielson had observed the concept of car sharing on a vacation in Germany‚ which she noted was a trend throughout Europe. Chase agreed to partner with Danielson and they began to develop their business plan and to seek funding for it. The entrepreneurial opportunity is definitely large enough for Zipcar to capture value
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Questions One: Analysis of Zipcar’s business model using Porter’s five forces model Threat of New Entrants In my own observation‚ Zipcar is a perfect description of an almost hundred percent automated business. They have fully utilized all IT resources available to them‚ and have succeeded in eliminating the need for human interaction at the same time staying in full control of the business. They have succeeded in outfitting all their cars with patented wireless technology‚ which I would classify
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By: M. Bertaccini‚ L. Dovesi‚ G. Nicolini‚ M. Olivieri‚ MC. Penna‚ M. Perini. ELEVATOR PITCH (1) What Zipcar is • Car sharing company. • Offer of a service to the registered members that allows them to move around the city in a smarter and easier way. • The value for the members is the possibility of benefit the usage of a car without all the problems correlated to the possession. • New concept in the U.S. serving a new market niche‚ the urban‚ car-less residents. • Based on a successful model
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Zipcar‚ which was recently bought for $500 million by Avis car rentals‚ is a start up that is in the business of selling the urban lifestyle of renting cars for short periods of time instead of owning a vehicle. The case evaluates how Zipcar has been able to gain the trust of its customers by being a green minded company with a strong set of values and benefits that will keep a customer. Zipcar took advantage of the fact that they had a place in a niche market‚ which allowed them to create a positive
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ZIPCAR value proposition Cost saving Convenience ZIPCAR is perfect answer for customers who wanted to rent a car for a few hours in their home city: - ZIPCAR value proposition - - Zipcar cost was cheaper than owning a car Convenience achieved by automation ( online booking‚ data transmission between car an system) ZIPCAR encourage use of public transport Eco Friendly ZIPCAR business model Customer relationshi p Car leasing Key components of ZIPCAR
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Based on Criteria’s of Evaluating Venture Opportunities there are several key indicators that shows that Zipcar is indeed a high potential venture. Below are the criteria in brief 1.0 Industry & Market Market: The revolutionary concept certainly provides an alternative to public transport. Furthermore the car sharing concept is really useful for the public in a overcrowded city with limited parking & expensive parking fees. This is clearly not an untouched segment because there are other 2 competitors
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can bring many unpredictable impacts to humankind and ecosystem. So‚ many people think that if the governments want to less transport‚ they need invest and have reduction of price in public transport. Personally‚ I strongly agree this statement for some following reason. First of all‚ the amount of transport will decrease when the government invests in public transport according a reasonable way. Losing the number of transport means to reduce the amount of air pollutant because transport is a
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Mattel Stephanie Amabile BUS 521 Mattel is the world’s #1 toy maker with more than 30‚000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie‚ Fisher-Price toys‚ Hot Wheels and Matchbox Cars‚ American Girl dolls books‚ and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the
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travel all the world!!!‚ know the most beautiful places in the world‚ France‚ England‚ Australia‚ etc‚ learn about their cultures and history‚ and make one of my dreams came true‚ go to the snow. I think that a smart way to spend money is to invest‚ so i will invest in properties‚ etc. Another thing I would do with all that money would be have my own business‚ buy a big house for my parents at the mountains‚ a study in a great University. In fact if i have more money left‚ i
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analyse KODAK case study Kodak’s Performance Today Kodak is in trouble: for the nine months ended 30 September 2005‚ Eastman Kodak’s revenues increased by only 3% to US$10.07bn and the net-loss from continuing operations totalled US$1.32bn‚ versus an income of US$139m.6 Last month‚ film sales for Kodak fell 37% for rolls and 13% in single-use cameras‚7 and despite similar shocks affecting the rest of the industry Kodak’s declines were the steepest – versus Fuji’s declines of 28% in roll and
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