chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets (See Table 1). Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw
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IN INTERNATIONAL BUSINESS COMPARATIVE ANALYSIS OF MCDONALDS AND KFC SUBMITTED BY YASMITA HOTA-A1802010291 VARUN SHARMA-A1802010058 Section-F 2 TABLE OF CONTENTS CHAPTER SUBJECT NO. PAGE NO. 1 Executive Summary 3 2 Introduction 4 a. Objectives 5 3 Company Profile 6 4 Survey Analysis 31 5 Conclusions and Recommendations 33 6 Bibliography 34 7 Annexure 35 3 EXECUTIVE SUMMARY The international market
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me you probably have had more fast food than you would like to admit. Fast food is an idea that has taken the world by storm‚ being able to travel from home to Chicago‚ to Boise‚ to Atlanta or now even China and get the same food made you way! Some people blame fast food for America’s obesity and laziness problems while others could not live a day with out a Big Mac or Whopper. Fast food was originally intended to serve working class citizens at a fair price for food when they were hungry. Today
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Dick and Mac McDonald‚ McDonald is the longtime leader in fast food industry. It has sustained a remarkable place in industry by fast and consistent quality services‚ in starting days‚ McDonald enjoyed tremendous growth where its average annual return on equity was 25.2% between 1965 and 1991. But the company found its sales per unit slowing between 1990 and 1991. Plus growth in the quick service market was projected to only keep pace with inflation in the 1990s. Question- Why has McDonald sustained
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today’s society‚ especially western countries‚ the issue of fast food seems to be at the top of every health related debate. As these debates become more controversial‚ the question of who bears the responsibility remains unanswered. In his essay‚ Don’t Blame the Eater‚ David Zinczenko attempts to answer this key question by placing the greater responsibility of America’s obesity and other fast food related health issues on the fast food industries. Contrary to Zinczenko’s argument‚ Raldy Balko‚ in
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Fast Food Nation Essay "A nation ’s diet can be more revealing than its art or literature." (p.3) Eric Schlossers book Fast Food Nation is not only an expose of the fast food industry but also shows how the fast food industry has shaped and defined society in America and other nations as the fast food culture spreads globally. He connects the social order of society to the kind of food it eats and the way it eats that food‚ and relates fast food to other social processes and institutions
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survey is regarding fast food. I wanted to know why people eat fast food and if nutritional choices have an affect on people’s mental and physical health. My hypothesis is that those who eat fast food do so due to time restrictions‚ convenience‚ and low cost. In addition‚ I believe that there is a correlation between eating fast food and low self-esteem‚ body image issues‚ and physical inactivity. This is important to me because I have learned through experience how food choices can have a
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Fast Food‚ Fast Death Almost 75% of people in the United States of America are considered to be overweight or obese. Food such as burgers and chicken nuggets are being consumed by the average American daily‚ this may indicate why our Nation’s waistline is increasing from the overconsumption of meat and unhealthy fats. Fast food is the leading cause for this spread of obesity in America providing the drug addicts with their fix‚ and due to ignorance and lack of motivation Americans are doomed to
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blaming the fast food industry. Teenagers have filed lawsuits blaming McDonald’s for their health problems‚ and a public health group in California has asked the governor to declare childhood obesity a state of emergency. But parents—not the fast food companies‚ not the government--are in the best position to fight the epidemic of overweight children. Parents are responsible for teaching kids healthy eating and exercise habits. Parents are to blame if they let kids eat unhealthy foods and sit in
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“Can you imagine a world without the Big Mac? Or Chicken McNuggets? Or Happy Meals? Luckily‚ back in 1954‚ a man named Ray Kroc discovered a small burger restaurant in California‚ and wrote the first page of our history. From that humble start as a small restaurant‚ we’re proud to have become one of the world’s leading foodservice retailers in more than 100 countries‚ with more than 36‚000 restaurants serving approximately 69 million people every day.” (Easterbrook). That is a quote from McDonald’s
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