Description This course is about the creation and maintenance of a long-term strategic vision for the firm and formulating a competitive strategy in accordance with that vision. This course builds and assumes understanding by the student on functional business areas such as marketing‚ accounting‚ finance‚ and information systems. To understand how a firm can alter or develop its strategic
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International Marketing Study Notes Lesson 1 Globalization- the increased mobility of goods‚ services‚ labour‚ technology‚ and capital throughout the world International Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large Uncontrollable elements competition legal restraints government controls weather fickle consumers Controllable elements
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Starbucks Coffee: International Business Practices Starbucks is undoubtedly an international brand. The history of coffee traces back to Ethiopia‚ Africa‚ India‚ Arabia‚ and Europe‚ and has been traded abroad since the 11th century. Understanding the demand and widespread market for coffee‚ Starbucks has triumphantly capitalized both the domestic market‚ and the varied international markets as well. Possessing about 6‚500 retail sites worldwide‚ Starbucks’ net is spread across thirty countries
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People around the globe are more connected to each other than ever before. Information and money too flow more quickly than ever before. Goods and services produced in one part of the world are increasingly available in all parts of the world. International communication is commonplace. This phenomenon has been titled “globalization.” The era of globalization is fast becoming the preferred term for describing the current times. Because we are thoughtful people concerned about world affairs‚ our job
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International Business – Essay Questions 1. Gini Coefficient: The gini index is a measure of statistical dispersion‚ a measure of the inequality of a distribution‚ 0 being total equality and a value of 1 maximal inequality. It is most commonly used in economics to assess the inequality of wealth or income‚ but is also used in other fields such as health‚ science‚ ecology‚ chemistry and engineering. Gini coefficients range from 0.23 (Sweden) to 0.70 (Namibia)‚ but not every country has been assessed
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International Business Case Study Sun Life Financial and Indian Economic Surge How is the Insurance market in India changing? Why is India an attractive market for investment? The insurance market in India has undergone significant changes over the past few years The Insurance Act of 1938 was the first legislation governing all forms of insurance to provide strict state control over insurance business. Life insurance in India was completely nationalized on January 19‚ 1956‚ through the
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International Business Strategy Mission Statement Goals SBU Portfolio Analysis Strategic Focus SWOT 5 Forces Model Vorravee Pattaravongvisut Mission Statement Most difficult job Restricts Flexibility Answers the Question:What Business are We In? Other possible questions: –Who are our customers? –How do we provide them with value? –What business do we want to be in? –How will we get there? –What is our competitive scope? (industry‚ technology‚ competency‚ segments‚ channels‚ geography)
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IBE Notes L4 Ethics in International Business Definition: Business Ethics: the accepted principles of right or wrong governing the conduct of business people Ethical strategy: a strategy/course of action that does not violate these accepted principles A. source and nature of ethical issues in IB: different in political systems‚ law‚ economic development‚ culture a) 5 common ethical issues: Employment practices: establishing minimal acceptable standards that safeguard the basic rights and dignity
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International Business Law Chapter 4 Study Guide (Group 8) Under frustration of purpose clause‚ a contract may be excused if the reason for entering the contract has been changed or has been invaluable. If the valuable part of the contract‚ for example a well known concert singer‚ has become ill‚ the contract may be excused due to the illness of the valuable part‚ the singer‚ of completing the contract. Valid Contract: an agreement that contains all of the essential elements and meets all
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The India-versus-China debate: Asian giants’ common interests outweigh differences Feb 17‚ 2012‚ 03.21AM IST (The India-versus-China…) By Mukul Sanwal‚ Former Civil Servant Preparing for the visit of Chinese Premier Hu Jintao is an appropriate time to consider an Asian perspective of the world in 2030. India and China are competitors; but are they potential opponents? The difficulties between the two emerging powers reflect lingering attitudes rather than conflicting strategic goals. The
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