1‚ 2005 The Influence of Eco-Labelling on Consumer Behaviour – Results of a Discrete Choice Analysis Katharina Sammer and Rolf Wüstenhagen* Institute for Economy and the Environment (IWOe-HSG)‚ University of St. Gallen‚ Switzerland Abstract Eco-labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling‚ this paper provides empirical data on the influence of eco-labels on
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sex appeal came about and why it influences so many of us on a daily basis. In our quest to gain more knowledge about this topic we seek to find out if basic variables such as gender and age in relation to sex appeal influence purchasing. More complex variables such as confidence and the personal interpretation of the individual’s beauty/attractiveness may give us more insight into the underlying psychological and sociological purchasing patterns of today’s consumer. The first hand research for this
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UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR SANITPONG SAITHIP CHUNHAPAK MOUNGTHONG PAMITTASIL UNGTAWORNDEE An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University Graduate Students’ Purchase Behavior”‚ submitted in partial fulfillment of
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Peer pressure. Say those two powerful words‚ and they can strike fear in your heart! But add the word "positive" and you have a tool that will help kids learn...to make the best choices. Positive peer pressure. These three words pack a powerful punch -- just the kind of positive punch we want in children’s lives to help them make good decisions when we’re not around. It’s important to understand the nature of positive peer pressure and take action to foster its benefits. "Peer influences are normal
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DEMONSTRATION PROJECT: PEERS AND DELINQUENCY 18 CJ 798 008 University of Cincinnati June 5‚ 2009 Introduction The problem of how to deal with juvenile offenders has plagued society since before the establishment of the first juvenile court in 1899. (OJJDP‚ Juvenile Court Statistics 1999) Prior to that development‚ delinquent juveniles were processed through the adult court and often received harsh punishments. The American juvenile justice system was designed to
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Consumer Behaviour in Automobile Purchasing What is Consumer Behaviour? Consumer behaviour can be defined as the acts of consumers directly involved in obtaining‚ using and disposing of economic goods and services‚ including the decision process that precede and determine their acts. The study of how and why people purchase goods and services is termed consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the
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this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization)‚ branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand can make all the difference between a successful brand and a failure. Branding is at the heart of marketing. The reason for this statement is that
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the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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Group Influence Michelle Harriman PSY400 February 2‚ 2015 Sherri Sedler Group Influence The intent of this paper is to discuss the dynamics of a group of coworkers and peers form the perspective of social psychology. The group will be analyzed in relation to the formation of norms‚ roles‚ hierarchy‚ potential groupthink‚ and any communication patterns as observed. A social interaction within a group of two or more people creates a group environment. These groups create a social power‚ or group
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Consumer Buying Behavior Comparison in Marketing Strategies Hainan Huang Southern New Hampshire University In order to help creating new offerings‚ improving communication‚ organizing delivery and‚ eventually‚ increasing the sale. It is important to understand the consumer buying behavior from situational‚ personality and social aspects. This paper will briefly discuss the marketing strategies of two giant retail department stores‚ Walmart and Macy’s‚ in terms of customer buying behaviors.
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