PLANETA ZARA | Production Management | Sara Landa Gonzalez | TABLE OF CONTENTS 1. Inditex Group …………………………………………………………………...2 1.1 Strategies …………………………………………………………………...2 1 Zara …………………………………………………………………...3 2.2 Business Model …………………………………………………………...3 2.3 Competitive advantage …………………………………………………...3 2.4.1 Short lead time …………………………………………………...4 2.4.2 Lower quantities …………………………………………………...4 2.4.3 More styles …………………………………………………………
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The Arcadia Group (Topshop) experienced a 2.1% increase in their operating profit. (Arcadia Group‚ 2010). H&M increased operating profit by 7.4% (comparing figures from 2008 and 2009). (H&M Corporate‚ 2010). Inditex (Zara) showed increased annual operating profit of 8.6% (Inditex Group‚ 2010). Zara’s consumers‚ on average‚ will visit the store seventeen times per annum‚ whereas the average for a London high street store is four times. (Ferdows‚ K.‚ Lewis‚ M. A.‚ Machuca‚ J. A. D.‚ 2005)
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Case Study: Zara-Fast Fashion Case Summary: Inditex is the parent company of six different apparel retailing chains that includes Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ and‚ most importantly‚ Zara. Zara has historically been the most profitable of the chains‚ operating 282 stores in 32 countries at the end of 2001 (Ghemawat & Nueno‚ 2006). The other five chains that are operated by Inditex have not matched the growth capabilities or revenue of Zara. Zara’s apparel offers
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12 17). Zara: IT for fast fashion. Craig‚ A.‚ Jones‚ C.‚ & Nieto‚ M. (2004‚ April 2). ZARA: Fashion Follower‚ Industry Leader. Business of Fashion Case Study Competition . Ghemawat‚ P.‚ & Nueno‚ J. L. (2003‚ April 1). Zara: Fast fashion. (2008). Inditex Annual Report. Render‚ B.‚ & Heizer‚ J. (2005). Operations Management (8th ed.). Pentrice Hall. Shingo‚ S. (1989). A study of the Toyota Production Syste. Productivity Press ‚ 187. Zara s Business Model. (2010). Retrieved April 17‚ 2010‚ from 123helpme:
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Description The Textile Empire: Inditex‚ Zara Inditex‚ the parent company which owns Zara‚ one of the best known fashion brands in the world‚ is an apparel conglomerate‚ with 9 brands under its umbrella. Inditex made €1.932 billion profit with a revenue of €13.79 billion worldwide in 2011. As of 2012‚ there are 100‚140 people working for Inditex Group across their headquarters and 6‚009 stores around the world. [1][2] Among those major 9 brands of Inditex‚ Zara‚ one of their oldest brands which
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L. (2000)‚ Vistiendo a tres continentes: La ventaja competitiva del grupo Inditex-Zara‚ 1963-1999‚ Revista de Historia Industrial‚ 18‚ pp.157-181. Berkeley‚ N. and Steuer‚ N. (2000)‚ Comparative analysis of EU and national trends in the textile and clothing industry‚ available from Blanco‚ X.R. and Salgado‚ J. (2004)‚ Amancio Ortega. De cero a Zara‚ La esfera de los libros‚ Madrid. Bombin‚ V. (2001)‚ Caso: el Grupo Inditex‚ Harvard Deusto Finanzas & Contabilidad‚ 44‚ pp Bonache‚ J. and Cerviño‚ J
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------------------------------------------------- zara spainshclothing company clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti‚ Pull and Bear‚ Uterqüe‚Stradivarius and Bershka. It is claimed that Zara needs just two weeks[1] to develop a new product and get it to stores‚ compared to the six-month industry average‚ and
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electronic version of Exhibit 6 automates some of the comparisons‚ you will probably want to dig further into them? The four companies shown above have very different business models. Inditex owned much of the production and most of its stores. Inditex is thus a vertically integrated company. This made Inditex gain a competitive advantage‚ which is quick response to the market requirements. On the other hand‚ The Gap and H&M have a different business model. They owned most of the stores‚ but outsourced
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the competitive advantage of cheap labor‚ also‚ they are lack of clear fashion positioning. H&M are Inditex closest competitors from all side. They generate more than half sales outside the country. They have a cheaper price than ZARA. The last is Benneton‚ they focus on a colored knitwear. They are labor intensive. They use a strategy of narrowing their product lines. Basically‚ Inditex are global specialty retailer that sell apparel‚ footwear and accessories for women‚ children‚ and men through
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retailer cancelled a major order‚ Ortega started selling the clothes from a small outlet in his factory and called the outlet Zara. Zara went on to become the flagship brand of the holding company‚ Industria de Diseño Textil‚ SA‚ popularly called Inditex‚ which was founded in 1979. Ortega was credited with democratizing fashion in Spain; he was responsible for making designer clothing accessible to the masses. Between 1976 and 1984‚ Zara’s presence was extended to major Spanish cities. The first
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