19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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Globalization Globalization is increasingly being taken seriously in the world that has brought beneficial aspects and also has disadvantages at the same time. According to Hotbabefatchicks (2010:1)‚ globalization is the system of interaction among the countries of the world to develop the global economy and refers to processes that advance world-wide exchanges of national and cultural resources. It lets countries move closer to each other. On one hand‚ it lead to educational value and it’s role
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Is Economic Globalization Good for Humankind? Is economic globalization good for humankind? Murray Weidenbaum (2007) believes globalization is a positive change especially for poor nations and an opportunity for the exchange of ideas between countries. For the basis of his argument‚ Weidenbaum states the top ten myths about economic globalization and rebukes them. On the opposite side of the argument is Herman E. Daly (2007) who is strongly against economic globalization. With economic integration
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Fifteen years ago at the watershed of the two centuries‚ business organizations across the globe faced a new environment‚ which was a far cry from the world of regulated domestic economy that was characteristic of the last century. Today‚ international markets have turned much more mercurial and volatile. Industries are undergoing quantum change‚ thanks to the unprecedented globally wide recession. The challenge is to marshal the cumulative and collective managerial experience in order to countenance
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Globalization A fundamental shift is occurring in the world economy. We are moving rapidly away from a world in which national economies were relatively self-contained entities‚ isolated from each other by barriers to cross-border trade and investment; by distance‚ time zones‚ and language; and by national differences in government regulation‚ culture‚ and business systems. And we are moving toward a world in which barriers to cross-border trade and investment are tumbling; perceived distance is
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The effects of globalisation on Economic growth and the quality of life in China. China holds the second largest economy in the world‚ measured by Purchasing Power Parity (a technique used to determine and compare the relative value of different currencies). From the late 1970’s‚ the Chinese economy has become more market orientated‚ rather than its former closed and planned political system. This change has played a major role in the development of their economy and impact of globalisation. At
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Effects of Globalization As Candide said (a character created by Voltaire)‚ we must cultivate our garden. Globalization causes diversity between cultures because unfortunately thanks to globalization‚ the world changes negatively day by day and also cultures are shaped according to this change. In today ’s world we have to cultivate ourselves in order to exist in society. Cooperation in cultures helps to follow this change and creates new identities. According to Tyler Cowen‚ globalization has a cultural
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Economic Globalization According to (Held and McGrew 1999: 2)‚ the word Globalization means ¡§¡Ka widening‚ deepening and speeding up of worldwide interconnectedness in all aspects of contemporary social life‚ from the cultural to the criminal‚ the financial to the spiritual¡¨. Globalization is everywhere. From the economic aspect‚ the meaning is even hard to define. The main idea about Globalization is about connection. The connection exists between people and also between countries. Economic
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Q1: Define Globalization 1.0‚ 2.0‚ 3.0 and provide a sample of the type of business data managers collected during each era. Globalization 1.0 started in 1492 when Columbus set sail and lasted until about 1800. As it’s in our book‚ in this era countries dominated by white men controlled businesses‚ mainly about governments and countries. The various colonizing peoples were concerned about the extent of their individual power and the best way to extend their influence. The power of individual
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Little big planet: As a result of connectivity and globalisation millions of jobs across the world are disappearing‚ according to Lynda Gratton What is fundamentally transforming work is extraordinary connectivity. In the near future‚ at least five billion people around the world will use some form of mobile device to download information‚ access knowledge and coach and teach each other.Some will
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