MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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I am the CEO of L’oreal‚ a global personal care products company. We provide our customers with cosmetics‚ beauty and perfumes. Although we are in the cosmetics business now for 97 years‚ we are having difficulties with our shampoo line‚ which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a declining phase and this affects our sales intensively. This is why we were
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98) According to Dutch professor Geert Hofstede‚ culture is a figment of our imagination. FALSE Difficulty: Moderate Type: Knowledge 11. (p. 99‚ Exhibit 4.4) According to the text‚ culture can trace its origins to geography‚ history‚ technology and political economy‚ and social
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better than their male counterpoints. Girls are supposed to be smart‚ docile‚ attractive‚ strong‚ self-sufficient‚ and all around the best at what they do. The triple bind is helpful to teenage girls because the triple bind helps girls strive for excellence in every activity they do to be just as good‚ or better than‚ boys. The triple bind is an unspoken trilogy of rules that girls are supposed to live up to nowadays. Girls are now supposed to be good at “womanly” things (being kind‚ tolerant‚ sexy
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cost of capital. 4. As a member of the Blaine’s controlling family‚ would you be in favor of this proposal? Would you be in favor of it as a non-family shareholder? Flash Memory‚ Inc. 1. Assuming the company does not invest in the new product line‚ prepare forecasted income statements and balance sheets at year-end 2010‚ 2011 and 2012. Based on these forecasts‚ estimate Flash’s required external
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According to the proponents of the ’Peak Oil’ theory‚ the world is expected to face severe oil shortages in the near future. Then‚ how can mankind meet its energy needs? Peak oil is the point in time when the maximum rate of global petroleum extraction is reached‚ after which the rate of production enters terminal decline. The concept is based on the observed production rates of individual oil wells‚ and the combined production rate of a field of related oil wells. The aggregate production rate
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Identify and discuss different types of digital subscriber line (DSL) technologies. Discuss the benefits of using xDSL technologies. Explain how ASDL works. Explain the basic concepts of signaling and modulation. Discuss additional DSL technologies (SDSL‚ HDSL‚ HDSL-2‚ G.SHDSL‚ IDSL‚ and VDSL). Digital Subscriber Line Introduction Digital Subscriber Line (DSL) technology is a modem technology that uses existing twisted-pair telephone lines to transport high-bandwidth data‚ such as multimedia and
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Goal line technology should be introduced in football Contents page: Section 1: The history of goal line technology Section 2: Definition and types of goal line technology Section 3: Advantages of goal line technology in football Section 4: Drawbacks of goal line technology in football Section 5: Further types of video refereeing in football Section 6: The economics of goal line technology Section 7: Survey details Section 8: Conclusion Section 1: The history of goal line technology Goal
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families‚ with co-workers‚ and even between heads of state. At present‚ the most pressing issue facing the sport is whether to introduce goal line technology‚ computerized technology to definitely determine the scoring of a goal. This is not a new problem. According to the rules of the game‚ a goal should be awarded when the whole ball crosses the goal line. However‚ there have been many high profile cases when the officials have made the wrong decision and awarded a goal – or failed to award a goal
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Course Outline: “Change is inevitable‚ except from the Vending Machine” as the saying goes! Gone are the days that we were living in a linear world. We could predict and pre-act things in an orderly fashion. Today‚ we recognize that we live in a nonlinear world. We realize that changes sweeping the nations‚ economies and corporations are far deeper and longer-lasting. Being nimble‚ fast and change-ready has become a mantra for survival‚ if not for success. Capacity for change and transformation
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