"Impact of store design on impulse buying" Essays and Research Papers

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    Impulse Control Disorder

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    Impulse Control Disorder General Psychology 11:00-12:15 T/H 11/29/13 What is impulse control disorder? Impulse control disorder is more than just acting on a whim. People with an impulse control disorder‚ a newer form of personality disorders‚ can’t resist the urge to do something harmful to themselves or others (Ploskin‚ 2007). People with these disorders may or may not plan the acts‚ but the acts generally fulfill their immediate‚ conscious wishes. Most people‚ however‚ find their

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    Buying roles: Individual buying Stages of Buying Process: Generally‚ the purchaser passes through five distinct stages in taking a decision for purchasing a particular commodity. These stages are: (i) need arousal‚ (ii) information search‚ (iii) evaluation behavior‚ (iv) purchase decision‚ and (v) post purchase feelings. (i) Need arousal: The buying process starts with need arousal. A need can be activated through internal or external stimuli. A need can also be aroused by an external stimulus

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    what is important is the perception formed about it in the consumer mind. This perception‚ whether accurately reflecting the products features and attributes or not‚ is the motivation behind consumer buying. A successful branding effort should ideally eliminate price as a contributing factor to buying behavior. However‚ in certain types of competitive markets‚ the market dynamics are such that price again comes into play and the players face the danger at worst‚ of price wars‚ and at best competition

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    Impulse Control Disorders

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    IMPULSE CONTROL DISORDERS Many of the self-control disorders involve disturbances in the ability to regulate an impulse - an urge to act. People with impulse control disorders act on certain impulses involving some potentially harmful behavior that they cannot resist. Impulsive behavior in and of itself is not necessarily harmful; in fact‚ we all act impulsively upon occasion. Usually our impulsive acts have no ill effects‚ but in some instances they may involve risk. Consider the following

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    Neurophysiology has been a subject of study since as early as 4‚000 B.C. In the early B.C. years‚ most studies were of different natural sedatives like alcohol and poppy plants. In 1700 B.C.‚ the Edwin Smith surgical papyrus was written. This papyrus was crucial in understanding how the ancient Egyptians understood the nervous system. This papyrus looked at different case studies about injuries to different parts of the body‚ most notably the head. Beginning around 460 B.C.‚ Hippocrates began

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    On Impact of Shopper‚ Store and Situational Factors on Store Image‚ Satisfaction and Loyalty of Customers A Study on Westside Stores Submitted in partial fulfillment of the Post-Graduate Diploma in Management (PGDM) Programme Submitted by: Aniket Vanjre Atharva School of Business Malad- Mumbai Acknowledgment I hereby take this opportunity to thank Apeejay School of Management for providing me an opportunity to do a research project on Westside Store. I express

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    Gone those days where brands were limited and their tag lines were enough for the publicity‚ for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building.As the time passes a cut throat competition is taking place and every one is trying to put their product superior than their competitors. For this‚ they have endorsed the celebrity in advertisement to make their product popular as well as unique. The use of a celebrity in an advertisement

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    “The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity endorsement on a customer’s buying behavior” and using celebrities in advertising and endorsing different products. Various Theories selected within this literature review are those which constitute a core

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    Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS

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    Impulse Control Disorders

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    Impulse control disorders are conditions in which the afflicted cannot control his or her actions. Examples of Impulse control disorders include Pyromania and Kleptomania‚ the uncontrollable urge to set fire to something and the urge to steal something usually invaluable for the sheer rush of stealing‚ respectively. Both these disorders sound like excuses to illegal activities but studies show that only 5% of shoplifters can be diagnosed with Kleptomania and less that 2% of people accused of arson

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