steady decrease in sales over the past five (5) years. Appointed as the Strategic Marketing Manager‚ the main objective is to propose an alternative approach to achieving the company’s goals and objectives. FINDINGS: 2.1 Show the macro and micro environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The study of marketing must continue in understanding the marketing opportunities. We will discover that marketing is not enclosed
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The marketing environment of a firm consists of 2 different parts‚ the micro-environment‚ and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment‚ are all actor which are potentially harmful‚ and pose a threat towards the firm. The micro environment is affect by 6 actors‚ which are the firm‚ suppliers‚ market intermediaries‚ customers‚ competitors‚ and the public. Within
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Table of Contents Summary In this individual term report‚ I will write a report to analyze how the international business environment impacts on retail industry. In the body of this report‚ 1 Identify the retail industry and the function of this industry. Present some researches on retail industry on economic‚ financial factors by focusing on over the past two years. And then‚ show the effect of socio-cultural in retail industry. Give some examples. I will use the relevant course concepts and theoretical
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Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically‚ the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews‚ Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets
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Summary International Marketing Chapter 1 What to learn from chapter 1: * The internationalization of business and marketing * The globalization debate and the various meanings of “globalization” * The scope of the international marketing task * The importance of the self-reference criterion (SRC) * The progression to becoming a global marketer * The increasing importance of global awareness and the strategic orientation of firms * The distinction among various terms
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as a single business. 2. Marketing Management Philosophy Marketing management process undertakes the stages of strategy formulation‚ implementation and control. Therefore‚ it is imperative to first identify the adopted marketing management philosophy by the organization. Organisational purpose of Unilever clearly states that organisation’s focal attention is centered towards anticipation and satisfaction of customer needs and wants. Kotler (2000) mentions that marketing concept holds that the key
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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INTERNATIONAL MARKETING International marketing is the export‚ franchising‚ joint venture or full direct entry of a marketing organization into another country. This can be achieved by exporting a company’s product into another location‚ entry through a joint venture with another firm in the target country‚ or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using
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