SECTION-1 GROWTH OF ELECTRONIC MEDIA IN PAKISTAN 1.1 What is electronic media? “Electronic Media” are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio‚ sound recordings‚ television‚ video recording and streaming internet content” . It denotes‚ “the main means of communicating with large number of people‚ especially
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The rise of e-advertising‚ or online advertising has had a huge impact on traditional print media. The newspaper industry in particular is under increasing pressure to compete in this age of new communication technologies as advertisers move from print to online. This pressure can be seen through the increase in online advertising and the decline in print advertising. Newspapers have responded to the loss in advertising revenue in different ways from converging with digital mediums to create non-news
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Globalization and the impact of American Consumerism Globalization is a complex system of social‚ economic‚ and political factors that adhere not only in relation to states or nations‚ but also to the globe as an interrelated unit. Globalization is run by actors on the international stage‚ which operates through several categories positioned at different levels‚ each with a specific function to serve the American capitalist system. The cultural-ideology of consumerism supports the global capitalist
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organizational‚ and cultural values affect decision making in my personal and professional life. My cultural‚ organizational and personal values represent my beliefs and traditions of my cultural environment. Through my research‚ I examined values and based them on how important they are within my personal‚ organizational‚ work‚ and cultural lifestyle. Based on the research‚ I came to the conclusion knowing the foundational elements of individual behavior can be very rewarding. Values do not act individually
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Course Name: Final Submission Impact of globalization on electronic advertisements Submission date: June 20‚ 2013 Q. Qualitative analysis of advertising how globalization has impacted electronic advertising. Pick two local and one international advertising campaign to prove your case. The impact of globalization on electronic advertising: Global corporations depend on public relations‚ marketing and advertising to extend their reach and to encourage their
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In the last 50 years the media influence has grown exponentially with the advance of technology‚ first there was the telegraph‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work‚ entertainment‚ health care‚ education‚ personal relationships‚ traveling and anything else that we have to do. A common person in the city usually wakes
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groups and societies use to make sense of daily life and to articulate their values. Mass media is the cultural industries the channels of communication that produces and distributes songs‚ novels‚ newspapers‚ moves internet service and other cultural products to large numbers of people. Mass communication is the process of designing cultural messages and stories to develop them into large and diverse audiences through media channels. All three gives us a form of information of what is going on in today’s
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Berkeley journal of Social Sciences Vol. 1‚ No. 4‚ April 2011. Effects of Exposure to Electronic Media Political Content on Voters’ Voting Behavior Noman Yaser∗ Muhammad Nawaz Mahsud∗∗ Ishtiaq Ahmad Chaudhry∗∗∗ Abstract: This study is an effort to estimate the Pakistani public’s consumption pattern of electronic media – Television & radio—political content during elections 2008 and its effects on the voters’ voting behavior. Using face to face interview technique data has been collected
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CULTURAL VALUES AND PERSONAL ETHICS PAPER Cultural Values and Personal Ethics Paper Nipa Khatlawala University of Phoenix Cultural Values and Personal Ethics Paper Personal‚ organizational‚ and cultural values are the basis of an individual ’s personal and professional decision-making style. These values are the key ingredients that make up our core beliefs. Values are ideas that are actions which could be right or wrong‚ good or bad that are the basis of human action (Tosi 2000). Personal
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Cultural Values Essay: The definition of value is “The regard that something is held to deserve; the importance or preciousness of something (Dictionary.com).” For example something valuable would be before my grandma passed away she gave me a necklace that is something valuable to me because of her giving me a necklace that came from her. Cultural value is the commonly held standards of what is acceptable or unacceptable‚ important or unimportant‚ right or wrong‚ workable or unworkable‚ etc.‚
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